Head of Insights and Analytics (maternity cover)
Job title: Head of Insight and Analytics (maternity cover)
Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)
Deadline: TBC
Purpose of the job
We have a huge and exciting public engagement task at our hands. Success will be informed by a detailed knowledge of the British population, their lives and attitudes to energy and new technology, and how these may evolve. We need to develop and interpret multiple streams of insight and data to help us understand where to focus our marketing and stakeholder communication activity, to evaluate our effectiveness to demonstrate impact, and inform the wider organisational strategic position. As such, the Head of Insight & Analytics will perform an absolutely mission-critical role at the heart of our organisation.
You will lead on defining, commissioning and interpreting all research, insight and data across our organisation. This incorporates primary consumer and stakeholder research, third party data (such as installation, spend data etc), and third-party research (for example research from other stakeholders, think tanks etc)
Your work will inform our strategy development, underpin our decisions, and tell the narrative of the rollout and our contribution to its progress.
The Head of Insight & Analytics will report to the Deputy Director of Strategy & Insight and will have a close working relationship with the senior management team across all departments. You will be a primary presenter of the research and insight with our external stakeholders to ensure consistent and holistic understanding across the landscape of those involved in the rollout.
Key tasks and responsibilities
* Oversee a wide-ranging programme of consumer and stakeholder research activity, including designing and commissioning evolutions and additions to the programme as appropriate for the needs of the business and wider rollout
o including a comprehensive marketing effectiveness evaluation system, to inform our strategy and tactical application
o informing how we can effectively support hard to reach audiences and audiences with in vulnerable circumstances
o supporting the organisation’s engagement with stakeholder, political and opinion former audiences
o working closely with other internal teams, and liaising with key external research stakeholders to ensure the programme is fitting with their needs and is built on the most up-to-date perspectives.
* Oversee a programme of data analytics to assist the organisational and campaign evaluation and forecasting
* Oversee peer review of third-party research and insight, ensuring that relevant findings are integrated into our own insight and planning
* Be responsible for ensuring we draw in data from other internal and third-party sources, and ensure that this data is fully integrated into our activity planning and evaluation
* Work closely with the Deputy Director of Strategy & Insight regarding key insight requirements and implications for strategy development purposes, and support the Deputy Director of Strategy & Insight in the development and communication of these strategic plans
* Ensure that our research and insight activity is properly supported or delivered by relevant agency, academic or consumer/voluntary organisations
* Work with PR and Public Affairs teams to publish research findings to media and external stakeholder audiences where appropriate
* Contribute to the defining and setting of organisational and campaign targets through consulting key internal and external experts, and ensuring internal data is available to support where feasible
Skills, experience, and competencies
Experience and passion for working in a creative and busy environment with senior-level experience working in a relevant marketing research, insight or data role
Strong experience in leading a wider-ranging insight programme and team
Significant experience working with senior stakeholders to understand their needs, translating their business questions into clear research and insight questions and actions, and communicating the resulting findings in a way that aligns with those needs
Excellent research design skills across a range of research sectors, techniques, and audience types
Excellent ability to discover and communicate the key strategic and tactical implications of research and data findings. With exceptional communication skills, to distil complex information into clear, concise and easily understandable formats
A strategic thinker, with a strong understanding and experience in ensuring insight informs, shapes and underpins effective planning
Creative and innovative in your approach to insight, able to think laterally, problem solve and design compelling insight systems
Strong team leadership skills, with a track record of helping individuals develop their skills for the benefit of the organisation and their longer-term career goals
Appreciation of the objectives and activities of Smart Energy GB
Appreciate the diversity of the people and communities of Great Britain and embrace
this diversity in your approach to work
* A sound understanding of key data analytical approaches to strategic planning and marketing effectiveness assessment, such as modelling data and market mix modelling (econometrics), and the ability to communicate the implications of such analytics for the wider organisation
Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.
Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).
Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).
It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.
We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.
We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.
Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.
We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.
What do we do at Smart Energy GB to promote diversity and inclusion?
Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.
Disability Confident Scheme
We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.
All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.
We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.
All In Champions
We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:
* Disabled talent
* Women
You can read more about how to become an All In Champion and what it means here .
Rooney Rule
We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.
Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.
Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:
* 25 days annual leave (plus bank holidays)
* Private medical insurance
* Annual eye test
* Season ticket loan
* £1,000 (net) work anniversary gift
* Local discounts with Better Bankside Buzz Offers
* Option to buy additional annual leave
* Option to take out a personal loan
* Cycle to work scheme
* Free standard breakfast and healthy snacks provided in the office
We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.
Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.
Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.
Thank you for your interest in Smart Energy GB. We are looking for talented people to join us in building the largest and most innovative consumer engagement campaign ever undertaken in Great Britain.
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Thank you for your interest in Smart Energy GB. We are looking for talented people to join us in building the largest and most innovative consumer engagement campaign ever undertaken in Great Britain.
Equality and Diversity Monitoring Form
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Introduction
In our information age, it has never been more important for companies to treat people’s personal data with the upmost care. This means having the right processes in place to ensure we are handling data in the right way but also being transparent with you, our team, on what data we hold about you, why and how we look after it.
This Privacy Notice aims to explain just that. Please take time to look through it. The data protection regulations are quite technical. We’ve tried to explain it as best we can (including defining key terms immediately below) but please speak to our People Team if you have any queries or concerns. If they can’t answer your question, they will refer you query to the Operations and Events Manager or the Director of Operations.
Who does this Privacy notice apply to?
This Privacy Notice applies to people who apply to work for or with Smart Energy GB, which includes prospective employees but also other individuals who may provide services to us in any capacity. Whenever we talk about 'staff' we are including all such individuals and prospective, current or former staff in that expression. Similarly, when we talk about 'employment', that covers any kind of engagement with us, even if you are not technically an employee of Smart Energy GB
Contact details
If you have any other general questions about Smart Energy GB’s approach to data protection, please contact the Director of Operations:
Privacy Notice Compliance
Smart Energy GB
The Crane Building
22 Lavington Street
London
SE1 0NZ
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