Location: Hybrid (2 Days Per Week Office Based, Crawley).
Job Type: Full-Time, Permanent
Reports To: Product Manager Orthodontics
We’re on the hunt for a talented individual to join our team and take our customer engagement to the next level. In this exciting role, you’ll blend creativity with strategy, organizing impactful events, driving bookings through proactive outreach, and collaborating with a vibrant team to promote our education and events. You’ll manage virtual sales funnels, track customer journeys, and leverage insights to optimise engagement, bookings, and ultimately revenue.
If you love connecting with people, thrive in a fast-paced environment, and have a knack for turning leads into lasting relationships, we want to hear from you! This is your chance to make a real impact and grow your career in a role where sales success meets marketing innovation.
Success in this role will be measured against clear KPIs, with a portion of your compensation tied to performance outcomes, including event participation, customer engagement, and revenue growth.
Key Responsibilities
Strategy Execution:
• Execute the education strategy as directed by the Product Manager and Education Clinical Manager, with a strong focus on driving revenue through impactful educational experiences.
Event Organisation and Promotion:
• Organise and manage key customer events tailored to specific customer needs, ensuring alignment with sales objectives.
• Organise and promote webinars and online courses that address customer pain points, with a focus on maximizing registrations and attendance, create pathways for follow-up sales engagements.
• Coordinate venue bookings, vendor management, and event logistics for trade shows and conferences. Handle travel arrangements for external speakers and Key Opinion Leaders.
• Collaborate with the Digital Marketing and Education Communications Manager to promote events and educational content through targeted digital campaigns.
• Work with designers to create compelling, on-brand promotional materials.
• Source and coordinate promotional items for events and trade shows, ensuring they reinforce key sales messages.
Sales and Bookings Management:
• Drive event promotion by actively engaging sales teams to leverage their networks and customer relationships.
• Partner with sales teams to understand customer challenges and drive tailored promotions that enhance engagement and participation.
• Leverage outbound calling, WhatsApp, and email outreach to proactively secure event bookings, filling the pipeline for key educational programs.
• Maintain clear and effective communication with customers to ensure attendance and engagement.
• Actively pursue and convert marketing qualified leads into confirmed event participants.
• Develop and manage pre- and post-event communication strategies focused on nurturing leads and moving them through the sales funnel, utilising automation tools.
• Oversee the education portal to ensure smooth customer experience and course accessibility.
Financial and Administrative Tasks:
• Gather and analyse customer feedback to tailor future educational offerings, aligning them with customer challenges and sales objectives.
• Track and analyse customer journeys to improve event targeting and enhance sales outcomes.
• Provide actionable insights and recommendations to management team based on customer input, sales trends and ROI.
• Prepare detailed monthly reports linking event activities, customer engagement, and sales results to track overall performance and revenue contributions.
• Assist with budget management for events and marketing activities, maintaining strict budget oversight to maximize ROI.
Key Requirements
• Sales-Oriented Mindset: Strong experience in outbound sales, customer engagement, or business development roles.
• Event Management Skills: Proven ability to organize and execute high-quality events and trade shows.
• Marketing Savvy: Knowledge of digital marketing, promotional material creation, and branding strategies.
• Customer Communication Expertise: Exceptional written and verbal communication skills, with a knack for building rapport over the phone and via email.
• Tech Proficiency: Familiarity with CRM systems, marketing automation tools, Learning Management Systems (LMS), webinar platforms and Asana a must.
• Organizational Skills: Detail-oriented with the ability to manage multiple projects simultaneously.
• Analytical Ability: Capable of analysing customer feedback and event data to optimize strategies.
Preferred Qualifications and Experience
• Bachelor’s degree (or equivalent) in Marketing, Event Management, Business, or a related field.
• >3 years of experience in a sales-focused marketing or events role.
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