We are seeking a highly skilled Travel Marketing Expert to join our client as a CRM Executive. This is an exciting opportunity to work with a leading Tour Operator and play a key role in their CRM strategy.
Job Overview
This 12-month fixed-term maternity cover role offers the chance to support the CRM Manager and Head of Marketing in planning and executing email and SMS marketing campaigns. The successful candidate will be responsible for building and optimising CRM communications to drive bookings, increase loyalty, and lifetime value of customers.
Key Responsibilities
* Campaign Planning and Execution: Work closely with the CRM Manager to plan and execute email and SMS marketing campaigns, including setting up, scheduling, and deploying one-time, recurring, and triggered campaigns.
* Email Marketing Management: Manage the monthly email marketing calendar and ensure flawless campaign execution by working to agreed processes and SLAs.
* Data Analysis and Insights: Analyse performance of email marketing campaigns using reporting tools like Google Analytics and provide actionable insights and improvements for future development.
* Target Audience Identification: Identify new target audiences for email campaigns and develop strategies to engage them.
Requirements
* Previous experience in CRM marketing and digital marketing roles.
* Strong understanding of key marketing principles, including consumer needs and journey, user experience, and target audience analysis.
* Experience in end-to-end email campaign development and automation.
* Strong project management skills and ability to meet deadlines.
What We Offer
A competitive salary of £30,000 plus commission, making this a great opportunity for experienced marketers looking to take their career to the next level. If you have the skills and passion to succeed in this role, please press the apply online button now.