Role Purpose
As the Brand Marketing Manager, you are responsible for contributing to and executing the brand strategy, positioning, and messaging for LifeSearch and our products and services - ensuring alignment with our brand purpose and business objectives.
You will help create and deliver impactful campaigns for consumers and LifeSearch/partner customers, to drive greater awareness and engagement.
Your primary purpose is to enable and support profitable revenue growth for LifeSearch - always acting to protect people properly and ensure best possible customer outcomes.
Essential
* At least 3 years of experience in brand marketing, preferably in the financial services, with a proven track record of success. Protection space would be an advantage.
* Passionate about the brand and the customer, and committed to delivering high-quality work.
* Experience in planning, running and evaluating integrated marketing campaigns across multiple channels and platforms
* Experience in running social media presence, post and content creation, and performance evaluation.
* Reporting to the Head of Brand & Partner Marketing and working closely with the wider marketing team, digital and sales teams you will deliver consistent and engaging brand communications, content and assets across all channels.
* Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
* Strong analytical skills to assess market trends, customer needs, and campaign performance.
* Experience in managing and dealing with external agencies and suppliers.
* Strong collaboration skills to work effectively with cross-functional teams, including sales, digital, operations and with external suppliers/partners.
* Self-motivated, proactive, and results-oriented, with the ability to work under pressure and meet deadlines.
* Proficient in using various marketing tools and platforms, such as Hubspot, Google Analytics, Mailchimp, Hootsuite, WordPress, etc.
Desirable
* Advanced level qualification in Marketing, or equivalent fields.
* Experience in developing and running social media across multiple channels and platforms
* Understanding of content management and disciplines, and platforms/tools.
What We Offer:
* A collaborative, growth-focused environment with ambitious goals for protecting people and businesses
* Opportunities to make a real impact from day one and be a part of a growing Marketing function
* Career development and learning support through our specialist Learning & Development team as well as access to external providers
* Competitive salary including performance-based bonuses and long service benefits and bonus payments
* A huge range of flexible benefits from life insurance, health & dental plans, health assessments, critical illness cover and income protection, to name a few
* Lifestyle benefits such as discounted gym memberships, tech loans, electric car leasing, shopping cashback offers, and more!
* Opportunities for individual participation in community and charity work
* Hybrid working - 10 days per month in an office, where those important in-person collaboration and ideation sessions will happen!