We are seeking a highly skilled and results-driven Digital Marketing Manager to lead our digital marketing initiatives and accelerate online growth for our brand. The ideal candidate will bring a proven track record in creating and executing impactful digital marketing strategies across SEO, paid campaigns, social media, and other digital platforms. Prior experience in the IT services, B2B, SaaS, or industry with a strong focus on lead generation is essential for success in this role.
Key Responsibilities:
1. Develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive qualified traffic, and generate leads through channels such as SEO, PPC, email marketing, social media, LinkedIn automation, and content marketing.
2. Collaborate with and manage the content team to create and optimize content across all digital platforms, ensuring it aligns with brand objectives and audience needs.
3. Analyze the performance of digital campaigns, providing actionable insights and recommendations to improve ROI.
4. Identify new opportunities to expand brand visibility and improve engagement across digital channels.
5. Monitor and manage the company’s online reputation through proactive engagement on social media and review platforms.
6. Keep up with industry trends, algorithm updates, and best practices to maintain a competitive edge in digital strategies.
7. Collaborate with sales and technical teams to align marketing strategies with broader business objectives.
8. Manage the team, set KPIs, creating planning and review progress.
9. Report the management with key numbers.
Preferred Skills:
1. A minimum of 5-8 years of experience in digital marketing, with expertise in SEO, SEM, email marketing, social media, and display advertising.
2. In-depth knowledge of keyword research, on-page optimization, technical SEO, and off-page SEO strategies.
3. Proven experience in the IT service-based industry, B2B, SaaS, or, with a focus on lead generation and client acquisition.
4. Analytical mindset with the ability to interpret data and make informed decisions.
5. Strong communication, leadership, and collaboration skills.
Email: hr@2hatslogic.com
PHP Developer
Job Title: PHP Developer
Location: 2Hats Logic, Infopark, Kochi
No. of openings: 4
Job Description:
We are seeking a skilled and experienced PHP Developer with 2 to 4 years of experience to join our team. In this role, you will focus on creating dynamic web applications and websites while collaborating with our team to deliver innovative solutions.
Responsibilities:
1. Write clean, object-oriented PHP code and efficient SQL queries.
2. Design, develop, evaluate, and assist in application systems development.
3. Collaborate with the team to manage, optimize, and customize multiple web applications.
4. Communicate effectively regarding task progress, evaluations, suggestions, schedules, and any technical or process-related issues.
5. Stay updated on current programming practices and web technologies through self-learning, workshops, or conferences.
Desired Skills and Qualifications:
1. 2 to 4 years of professional experience in PHP development.
2. Proven software development experience in PHP.
3. Passion for best design and coding practices with a desire to develop bold, innovative ideas.
4. Strong knowledge of MVC architecture, Laravel, Symfony, and OOP concepts.
5. Proficient in PHP, JavaScript, MySQL, AJAX, jQuery, and HTML.
6. Excellent communication skills with the ability to work collaboratively in a team environment.
7. Knowledge of web performance optimization and accessibility standards.
8. Excellent analytical, logical, and coding skills.
9. Strong work ethics and attention to detail.
Email: hr@2hatslogic.com
Social Media Executive
We are seeking a talented and creative Social Media Executive to join our dynamic team. The ideal candidate will be responsible for managing our social media platforms, creating engaging content, and driving our brand's online presence. This role requires a strong understanding of social media trends, excellent content creation skills, and proficiency in video editing, poster editing, and WordPress management.
Key Responsibilities:
1. Develop and implement social media strategies to achieve marketing goals and increase brand awareness.
2. Manage and curate content across multiple social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
3. Create high-quality and engaging video content for social media, including short-form videos, reels, and stories.
4. Design visually appealing posters, infographics, and promotional materials.
5. Schedule and monitor social media posts, ensuring consistent brand voice and timely delivery.
6. Manage and update the company’s WordPress website, including uploading blog posts, maintaining plugins, and ensuring site functionality.
7. Monitor social media trends, audience preferences, and competitor activities to identify opportunities for growth.
8. Engage with followers, respond to comments and messages promptly, and foster an active online community.
9. Analyze performance metrics, prepare reports, and suggest improvements to optimize engagement and reach.
Preferred Skills:
1. Proven experience as a Social Media Specialist with a minimum of 2+ years in social media handling.
2. Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or equivalent).
3. Expertise in graphic design tools (e.g., Adobe Photoshop, Canva, Illustrator).
4. Hands-on experience with WordPress, including content management and basic troubleshooting.
5. Strong knowledge of social media platforms, trends, and best practices.
6. Ability to work independently and meet deadlines.
7. Creativity, attention to detail, and a passion for storytelling through digital media.
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