Job Title: PPC Manager – Lead Generation Focus
📍 Location: London
🕒 Full-time | Permanent
About Us
We’re a growing brand transformimg online education. With demand growing and digital at the heart of our growth strategy, we’re now looking for a performance-focused PPC Manager to take our lead generation campaigns to the next level.
You’ll be joining a collaborative, data-driven team where marketing has a direct and visible impact on business results.
The Role
As PPC Manager, you’ll be responsible for developing, executing, and optimising paid search strategies with a clear focus on high-quality lead generation. You’ll work closely with the wider marketing, CRO, and sales teams to ensure leads are not just plentiful – but relevant and conversion-ready.
Key Responsibilities
* Own the day-to-day management of Google Ads and Bing campaigns, with a core focus on lead generation
* Build, test, and optimise search, display, and remarketing campaigns
* Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities
* Collaborate with content and CRO teams to align landing pages with campaign objectives
* Monitor performance and optimise campaigns for key metrics: CPL, CVR, and lead quality
* Create regular reports with insights and recommendations for wider stakeholders
* Stay on top of industry trends and platform updates to drive innovation and efficiency
What We’re Looking For
* 3+ years of hands-on PPC experience, with a strong track record in lead generation
* Deep understanding of Google Ads (Search, Display, Discovery), with experience in Bing Ads a bonus
* Comfortable working with GA4, Looker Studio, and conversion tracking setups (GTM, CRM integrations, etc.)
* Strong analytical mindset – confident using data to drive decisions and improve performance
* Experience working with longer or multi-step funnels, ideally in high-consideration or B2B markets
* Self-starter with strong attention to detail and the ability to manage multiple campaigns at once
* Clear communicator, able to explain performance insights and strategies to both technical and non-technical stakeholders
Nice to Have
* Experience using lead scoring or qualification models (e.g. HubSpot, Salesforce, Marketo)
* Familiarity with paid social platforms (e.g. Meta, LinkedIn) for integrated lead gen strategies
* Understanding of CRO principles and landing page best practices
* A/B testing experience across copy, creative and targeting
What You’ll Get
* Competitive salary based on experience
* Hybrid working (2 days in our London office) or fully remote for the right candidate
* 25 days holiday + bank holidays
* Private healthcare + wellbeing support
* Regular training, development budget, and access to industry events
* The chance to make a measurable impact on a fast-scaling brand
Ready to turn traffic into leads, and leads into growth?