The Role:
This role will lead the planning, development and execution of Oro’s EMEA marketing and advertising initiative with a primary objective of growing revenue through various channels. A successful EMEA Marketing Manager will be a strategic thinker with proven relevant experience who can execute independently in a hands-on manner.
Skills & Experience Requirements:
● 5 + years of well-rounded marketing experience
● Experience Marketing for Enterprise Software including:
* Go-to-market strategy development related to B2B and focused on decisions makers
* Building a pipeline and working closely with the sales team to nurture leads up to the qualification
* Digital B2B lead generation
* Development of brand awareness strategies
* Relationship building with marketing partners
* Driving significant revenue growth
● Superb analytical skills & passion for data driven decision making
● Experience working with international, distributed teams
● Team leadership skills including hiring, training, managing, and motivating marketing employees
● Native level proficiency in English. Proficiency in a 2nd language will be an advantage.
Key Responsibilities:
● Position OroCommerce as a key component of a successful Enterprise digital transformation initiative
● Increase brand awareness as the sales enablement and ecommerce game changer for B2B companies
● Market and competitor analysis
● Drive revenue by increasing license sales through marketing activities
● Develop a strategic marketing plan for the business which includes marketing with partners.
● Own and track marketing budgets
● Analyze sales & leads data to understand the success of each channel
● Work with sales to fine-tune the license pricing structure
● Create a framework to nurture leads
● Maintain relationships with Industry analysts like Gartner & Forrester
● Develop KPIs and drive data
About OroCommerce:
OroCommerce is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce is a complete solution that includes CRM and marketplace solutions with online storefronts optimized for the needs of B2B sellers. Recognized by industry analysts and trade associations, Oro has been named as a Visionary in the 2024 Gartner Magic Quadrant for the third consecutive year. For more information, please visit https://oroinc.com.