Location: Manchester (with travel to Derby and Newcastle campuses) Job Type: Full-Time Experience Required: 2-3 Years Job Description: As a Marketing Executive, you will play a crucial role in supporting the college’s marketing and communications strategies to increase brand awareness, drive student recruitment, and strengthen relationships with key stakeholders. The role involves a variety of tasks, including digital marketing, content creation, campaign management, and data analysis. Key Responsibilities: · Develop and execute integrated marketing campaigns to promote the college’s courses, events, and initiatives. · Manage and update the college website, ensuring content is fresh, engaging, and aligned with the college’s messaging. · Plan, create, and distribute content across various channels, including social media, email newsletters, blogs, and print. · Monitor and report on campaign performance and recommend strategies for improvement based on data analysis. · Work with internal teams to design promotional materials, including brochures, flyers, and advertisements. · Support the organization and promotion of college events, such as open days, webinars, and conferences. · Build relationships with external partners, including local businesses, media, and agencies, to increase the college's visibility. · Stay up to date with the latest marketing trends and industry best practices to continually improve marketing efforts. Key Requirements: · Bachelor's degree in Marketing, Business, Communications, or a related field. · Proven experience in a marketing role, preferably in an educational or corporate setting. · Strong understanding of digital marketing strategies, including social media, SEO, and email marketing. · Proficiency in using digital marketing tools, such as Google Analytics, social media management platforms, and email marketing software. · Excellent written and verbal communication skills, with the ability to create engaging and persuasive content. · Creative thinking with a keen eye for design and attention to detail. · Ability to work independently and as part of a team in a fast-paced environment. · Strong organizational and time-management skills. Desirable: · Previous experience working in higher education or within the UK education sector. · Knowledge of marketing automation tools. · Basic graphic design skills (experience with Adobe Creative Suite or Canva). What We Offer: · A collaborative and supportive work environment. · Opportunities for professional growth and development. · Competitive salary and benefits package. · Access to a variety of employee wellbeing initiatives.