Digital and CRM Manager : Luxury Lifestyle
Location: London (hybrid working)
Salary: Up to A GBP 65,000
The Role
As the Digital and CRM Manager, youll play a pivotal role in shaping and delivering CRM strategies, email marketing campaigns, and digital communications to drive engagement and retention across the member journey. Acting as a brand guardian, youll ensure consistency, quality, and alignment across all digital touchpoints.
Key Responsibilities
* Plan, execute, and optimise email campaigns against data:driven goals and KPIs.
* Design and manage all member email campaigns, including automations and onboarding flows.
* Create and oversee an email marketing calendar, coordinating with app push notifications.
* Lead as the internal Salesforce Marketing Cloud expert, leveraging tools like Email Studio, Journey Builder, and Content Builder to personalise communications and manage member data.
* Maintain GDPR compliance and ensure data security.
* Collaborate with cross:functional teams to deliver integrated marketing campaigns.
* Analyse and report on campaign performance using tools like Google Analytics, Firebase, and social media insights.
* Manage website and app content updates via CMS systems, ensuring seamless user experiences.
Your Skills and Experience
* Proven experience in a similar role, with expertise in Salesforce Marketing Cloud.
* Strong technical proficiency, including SQL, HTML, CSS, and AMPscript.
* A good understanding of the luxury lifestyle market or high:end private membership clubs.
* Creative flair with excellent organisational and project management skills.
* Strong interpersonal and communication abilities to build relationships across all levels.
* Familiarity with CMS systems (WordPress/Wagtail) and Adobe Creative Suite is desirable.
Why Join?
This is more than a role:its an opportunity to be part of a forward:thinking team in a dynamic environment where creativity meets innovation. Youll play a key part in shaping the digital future of a renowned members club that celebrates diversity, inclusion, and individuality.
If you have the skills, experience, and passion to excel in this role, wed love to hear from you. Apply today