Are you ready to rethink your routine? We’re looking for a Product Marketing Coordinator to join our vibrant marketing department. Reporting into our Senior Product Marketing Manager, our Product Marketing Coordinator will support the strategy and execution of best in class 360 marketing campaigns for both new launches and existing product focuses at Trinny London. You will work very closely with stakeholders across the marketing team and wider business, as well as the New Product Development team to help to deliver the product marketing roadmap and hit revenue targets that are set out for new and existing products.
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
The Role
Your daily to-dos might look like this:
* Support and implement product marketing strategy and execution for all new product launches and focuses.
* Work cross-functionally with the entire marketing team and wider business to align channels in a 360 vision, timeline & plans for product launches and focuses.
* Articulate and validate the value proposition and USP for different product categories to drive new customer acquisition, activation and retention, developing the marketing message and story.
* Support the Senior Product Marketing Manager in creating full product briefs with clearly communicated objectives and liaising with all stakeholders across Marketing, Product Innovation, Ops and Tech to ensure the most effective product marketing activity to improve conversion and impact.
* Work with key stakeholders to hit all revenue targets for new product launches and product pushes in a cost-efficient manner.
* Curate and communicate real-time data and insights relating to all product launches and pushes to find opportunities for optimisation.
* Evaluate opportunities based on research, quantitative analysis, deep understanding of Trinny London products and a strategic view of the industry and synthesise insights to develop actionable product strategy and recommendations to execute across digital and in store.
* Provide benchmark data for all product marketing activities and include all relevant data and insights in the brief.
* Deeply understand all product categories, including all core competitors for specific categories with deep insights into their marketing activities.
* Deeply understand the customer lifecycle across all existing and new product categories to identify opportunities for growth and optimisation.
* Work closely with the Editorial, Performance Marketing, Comms, Community, Copy, Design and Tech teams to ensure all areas are delivering the output required for all product launches and pushes.
* Continuously and proactively communicate with all cross-functional stakeholders to keep them updated with key information.
* Continuously analyse and review all relevant product categories, sharing market trends to propose new product ideas and/or product modifications to strengthen new and existing offerings.
* Supporting and mentoring the Product Marketing Assistant.
* Supporting other teams with briefing and overseeing additional assets.
* Overseeing company-wide timelines and processes to ensure deadlines are met.
* Coordinating and leading company-wide meetings with key stakeholders and executives.
These skills will help you go far in this role:
* Demonstrable experience working in marketing.
* Highly organised with a flawless attention to detail and confident working with stakeholders across various teams.
* Self-motivated with the ability to work efficiently from home or in the office.
* Passionate about beauty and wellness.
* Excellent communicator.
* Strong growth mindset, eager to learn new skills.
* Excited to work in a fast-paced, entrepreneurial environment.
We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.
Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.
We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
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