Develop a comprehensive eCRM strategy aligned with business objectives and focused on membership lifecycle development. Create a communications marketing calendar, design and execute segmented email campaigns, and deliver engaging content. Analyze campaign performance metrics and conduct A/B testing to optimize channel, content, design, and delivery times for maximum impact.
* Previous experience marketing in a B2C or subscription-based environment
* Proven experience in developing and executing successful email marketing campaigns
* Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
* Proficiency with email marketing platforms (e.g. Klaviyo, Mailchimp, Hubspot) and CRM systems
* Strong understanding of customer behaviour and engagement
Key Responsibilities:
* Develop and implement a comprehensive eCRM strategy
* Create and maintain a communications marketing calendar
* Design and execute segmented email campaigns
* Analyse campaign performance metrics
* Conduct A/B testing to optimize channel, content, design, and delivery times
Requirements:
* Previous experience marketing in a B2C or subscription-based environment
* Proven experience in developing and executing successful email marketing campaigns
* Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
* Proficiency with email marketing platforms (e.g. Klaviyo, Mailchimp, Hubspot) and CRM systems
* Strong understanding of customer behaviour and engagement