PURPOSE OF THE ROLE
* As part of the Management Team, you will be a key player to steer the brand along with the rest of the Management Team.
* Increase brand awareness and desirability to position Guerlain as a premium beauty brand through strong 360 marketing activations and PR support.
* Ensure brand elevated image consistency across all activations in-store and off.
* Contribute to establish Guerlain as a three strong axes brand (Fragrances, Skincare & Makeup) while focusing on key assets.
* Build strong Marketing activation plans to increase market share within each retailer.
* Size right budget/investments/promotions/A&P to enable market share gain and customer recruitment.
MAIN RESPONSIBILITIES
MARKETING PLAN & BUDGET
* Yearly communication plan and strategy to gain PR rankings online and in print.
* With the objective to build best-in-class marketing activation: Yearly marketing activations per retailer in partnership with Retail and Sales Teams.
* Global marketing strategy and execution aligned with Region & HQ.
* Yearly pricing strategy to be reviewed with HQ and GM.
* 360 for new launches/key assets: VM, communication, promotions.
* Retail by lines/Net Sales by lines including monthly follow-up.
* Monthly expenses follow-up and monitoring.
* Budget: presentation, strategy, key focus sizing, and activation planning.
COMMUNICATION & BRAND IMAGE
* Ensure global brand image is consistently exposed in the United Kingdom & Ireland domestic market.
* Build an effective communication strategy aligned with HQ guidelines to increase brand desirability and recruit new customers on key franchises across all touch points.
* Merchandising to be constantly monitored to ensure brand image is super premium and supported with best-in-class execution.
FORECASTS
* Responsible for forecasts of all products Basic and New aligned with brand performance and strategy in partnership with the Retail & Sales Team in order to ensure KPIs are achieved.
* Monitor closely forecast accuracy with supply team, GM, and participate actively in Sales & operations meetings to achieve forecast accuracy targets.
* Propose any corrective action to GM/Regional team to minimize stock/inventory on saleable items and POSM.
* Forecast and analysis of POSM (GWP, Samples & Testers, Merch Items) in line with commercial strategy and annual budget.
TEAM MANAGEMENT
* Develop a skilled Marketing team that is highly motivated and inspiring to others.
* Collaborate very regularly with the Marketing European team to ensure alignment with guidelines and strategies is observed.
* Communicate and support actively with other teams such as Retail, Digital, Sales, CRM, and Education to achieve targets.
* Trigger creativity, proactivity, and agility within your team.
Minimum Requirements:
* Strong retail mindset & analytical skills.
* An ability to think outside the box.
* Results driven.
* Strong team spirit.
* Strong organisational skills.
* Autonomous.
* Strong presentation and communication skills.
* Positive Outlook.
* Enthusiasm and energy.
* Microsoft Office (e.g. Excel, Word, PowerPoint).
* 10 years' experience in Marketing or Sales in luxury goods in the retail industry and/or FMCG.
* Proven team leadership and development.
* Knowledge and understanding of the UK retail marketplace in beauty.
* Proven track record of negotiations with key UK Beauty retailers.
* Degree in Marketing / Business Studies or similar.
* Inherent interest & passion for beauty.
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