We're looking for a Retention Marketing Manager who has a passion for live events, whether they be music, sporting, or business and hobby-focused. Alternatively, you may simply be wildly passionate about our City of Birmingham and proud that we have world-class venues to showcase a wide range of interests.
A large exhibition centre located in Birmingham is looking for a Retention Marketing Manager to manage the day-to-day delivery of customer engagement campaigns to create a strong industry presence and positive relationships with the groups exhibition and organiser clients, driving strong awareness and positioning as market leaders.
Do you enjoy live music, comedy, and in-person events?
This role brings the added perks of a great pension, hybrid working (Monday and Fridays are WFH - yay!), free parking and free meals, and discounted tickets to amazing gigs, shows, and events at the region's ultimate venues.
What you'll do as Retention Marketing Manager:
1. Proactive in contributing ideas, writing copy, assessing creative work and completing to a high standard, implementing across channels and measuring effectiveness.
2. Support delivery of improved organiser customer journey in partnership with account/event managers creating required content and information, integrating feedback mechanisms.
3. Delivery of all brand and venue marketing as required by sales and event management teams.
4. Provide services in support of new business launches/activations where the business has profit share.
5. Provide clear reporting and evaluation across all activities to key stakeholders.
What we're looking for:
1. Educated to degree level and/or member of a professional association i.e. Chartered Institute of Marketing / Institute of Direct Marketing.
2. Significant experience of marketing and communications in a fast-moving, creative environment.
3. Previous experience working across both B2B marketing.
4. Knowledgeable and experienced across the mix, understanding the advantages and disadvantages of different channels and how to best achieve results with different levels of budget.
5. Excellent attention to detail and strong planning and copywriting skills.
To apply for this role as Retention Marketing Manager, please click apply online and upload an updated copy of your CV.
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