Company Description:
The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour's wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
Position Overview:
We are currently recruiting for a Marketing Lead for our Major E-Commerce partners to join our Marketing team based in London. The role will support the Head of Marketing in delivering commercial success in the UK & Ireland. You will help develop and implement seasonal, customer-centric marketing campaigns with an aim to successfully deliver our joint vision and help achieve the commercial plan. This role will service and manage all areas of the nominated e-com partner's marketing requirements from seasonal asset delivery through to campaign execution and performance tracking, in order to raise brand awareness, drive customer acquisition and engagement, aide sell-thrus and elevate Barbour brand presentation in the UK & Irish marketplace - online.
Essential Duties and Responsibilities:
1. Strategic Marketing Excellence:
Support with building out priorities and implementation of marketing campaigns to successfully deliver the 5 year plan for Barbour's Major E-com partners.
2. Seasonal Campaign Planning:
Drive online priorities through the UK&IE Online accounts and pure players, working with Central teams to successfully balance global vision with local requirements, support seasonal campaign initiatives and business priorities, and ensure the right assets are created to set our digital wholesale partners up for success.
3. Creative Briefing:
Manage briefing process of central creative teams, partner teams & agencies and liaise between them and Barbour to ensure a positive outcome of elevated, seasonal marketing activations, aligning to the agreed objectives.
4. Commercial Optimisation:
Work collaboratively with Barbour's UK&IE Sales & KAM teams and partner teams, to understand seasonal & commercial priorities and adapt marketing plans to help grow Barbour's business throughout the season.
5. Online Elevation:
Deliver an elevated, world class online presentation of Barbour campaigns and products on wholesale and partner store websites. Identify key areas of commercial opportunities to increase visibility, engagement and sell through.
6. Seasonal Asset Distribution:
Manage approval process of customer imagery requests for nominated partners, and approval of layouts and usage of these images across all channels for key accounts.
7. Brand Guardian:
Be the Brand Guardian and key point of contact between wholesale e-com partners and Barbour's Marketing, E-Commerce, Digital & Social teams to ensure alignment to agreed, seasonal & commercial plans, brand activations and standards.
8. Process Optimisation:
Establish efficient ways of working and processes with key stakeholders and Barbour to build momentum and ensure a successful partnership.
9. Stakeholder Management:
Collate & update weekly, monthly & business/partner specific marketing reports to ensure all internal & external stakeholders are kept informed and updated about seasonal marketing activations in a timely manner.
10. Project Management & KPI Tracking:
Ensure project overviews are built out for each marketing activation and performance is tracked, recorded, analysed, reported and shared with relevant stakeholders in a timely manner. Understand successes and areas of improvement for future seasons.
11. Budget Management:
Support Marketing Operations Manager with budget management, tracking and updating the seasonal PO Log across relevant projects and business segments, ensuring projects and campaigns are delivered on time and on budget, and processed for invoicing on time.
12. Driving Online Performance:
Work closely with Barbour's central and partner's digital & social teams to identify influencers to support in the coordination and delivery of influencer campaigns, which will raise awareness, drive customer engagement & acquisition and aide sell-thrus.
13. Customer Service:
Deliver bespoke asset packs and e-commerce material to support sell through each season for nominated partners and monitor the websites of e-com partners to ensure an elevated representation of the Barbour brand online.
14. Commercial Opportunities:
Identify incremental opportunities within the specified partners to drive brand visibility and interest and elevate and amplify our brand presence across their customer touch points, online.
Skills and Experience:
* Proven digital marketing experience & understanding of the wider digital eco-system
* A passion for the premium & luxury fashion industry and professional experience gained within successful British or global lifestyle brands.
* Demonstrates high standards of attention to detail
* Able to work well under pressure, remain calm
* Information Technology including: Outlook, Word, Excel, PowerPoint & Internet packages
* Excellent verbal and written communication skills to build strong relationships internally and externally
* Practices a growth mindset; is open, flexible, positive and agile
* Extremely self-motivated & love of learning
* Able to work independently and within a team
* Strong organisational and time management ability
* Able to establish positive relationships with people at all levels
* Uses time effectively - works on high priority actions first
Benefits:
* Discretionary Company bonus scheme
* Staff discount
* Healthcare cash plan
* 25 days holiday as standard increasing with length of service plus bank holidays
Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
#J-18808-Ljbffr