Consumer Health - Senior Brand Manager
Major Tasks
* Translate business growth goals into clear brand objectives and success KPIs, in collaboration with the Category Work Team Lead.
* Collaborate with the Category Work Team Lead to leverage market research and insights to identify sustainable growth opportunities, including product development and innovation roadmaps—where to play and how to win.
* Set the brand planning calendar, manage cross-functional activities, and ensure timely completion of all deliverables with a consumer- and retailer-first mindset.
* Go beyond demographics to understand key high-value consumer segments for the assigned brand, focusing on brand design and media targeting, in alignment with the insights from the Brand Category Team.
* Develop media campaigns rooted in brand, category, and consumer insights to achieve brand growth targets.
* Own all aspects of campaign pre- and post-research and testing, ensuring alignment with the objectives set by the Brand Category Team.
* Support the Category Work Team Lead in creating end-to-end full-funnel (offline & online) campaign messaging constructs and tactical go-to-market plans across paid, owned, and earned channels (including eCommerce).
* Ensure adherence to best practices in consumer insights-based creative and content personalisation.
* Maintain a consistent brand narrative across all channels, prioritising a digital-first experience, in alignment with the strategic direction of the assigned brand.
* Measure and report ongoing performance and effectiveness of all marketing campaigns, assessing ROI and KPIs, while keeping the Brand Category Team informed of key findings.
* Implement an agile optimisation approach to drive effectiveness and efficiency of key campaign KPIs, in consultation with the Category Work Team Lead.
* Establish and manage all aspects of the assigned brand budget, ensuring alignment with the financial goals set by the Category Work Team Lead.
* Track and interpret consumer and media trends, market developments, category shifts, and competitor performance, sharing insights with the Brand Category Team.
* Serve as the business owner for all brand research and manage market research activities, coordinating with the Category Work Team Lead to ensure alignment with brand objectives.
Who you are?
* Key Skills & Capabilities
* Hard Skills: Commercial & digital first mind-set, with experience in end-to-end brand management incl. designing & developing brand architecture, brand guidelines, packaging construct etc.
* Understanding of quantitative & qualitative market research methodology (and consumer segmentation techniques).
* Experience in digital first end-to-end & integrated brand communication process.
* Strong experience with full-funnel (integrated offline & online) campaign development, deployment, and optimization across paid, owned, and earned channels (incl. eCom).
* Good understanding of Amazon content eco-system (e.g. PDP) ideally.
* Strong understanding of UK&I consumer media landscape (incl. offline & online retail media) and latest/emerging digital consumer media platforms.
* Strong understanding of campaign metrics & ROI assessment tools e.g. MMM, digital attribution etc.
* Experience with leveraging data visualization tools (e.g., Tableau, MS PowerBI etc.) for analysis & reporting.
* Strong understanding of creative & content personalization approach.
* Experience working with real-time/dynamic creative optimization technology will be a big plus.
* Hands-on experience leading integrated agency teams (media, creative, content) & working with key media partners (e.g. Google, FB, TikTok etc.).
* Soft Skills: Strong business acumen & leadership skills.
What we offer
* Competitive compensation package consisting of an attractive base salary and annual bonus. Individual bonus can also be granted for top performance awards.
* 28 days annual leave plus bank holidays.
* Private Healthcare, generous pension scheme and Life Insurance.
* Wellness programs and support.
* State of the art offices.
* International career possibilities.
* Flexible and Hybrid working.
* Help with home office equipment.
* Support for professional growth in a wide range of learning and development opportunities.
* We welcome and embrace diversity providing an inclusive working environment.
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