Communications & Content Lead (SEO, Content & Marcomm)
We're an educational technology company dedicated to transforming how parents and students in the UK find and connect with their ideal tutors. Our mission is simple but impactful: to help students thrive through exceptional tuition experiences. We achieve this by combining intelligent matching algorithms with seamless user experiences, making it easy for parents and students to find the right tutor to meet their learning goals.
Founded in 2015, we’ve become a leading online tuition marketplace, offering access to over 5,000 high-quality tutors across 200 subjects. Our platform helps families achieve their learning goals through intelligent matching and seamless learning experiences.
We’re a startup made up of a small team of around 20, driven by our company values of making it happen, making it better and being open, honest, & transparent.
As we scale, we’re focused on achieving ambitious targets and expanding our online tutoring market share. Our culture thrives on adaptability, teamwork, and ownership. Our leadership style is hands-on and empowering, fostering an environment where every team member’s input is valued.
About the role
As our Senior Content Marketing Manager (SEO, Content & Marcomm), you will be responsible for driving our content strategy and marketing communications to help students reach their academic potential. This dynamic role combines content creation, SEO optimisation, and marketing communications to enhance our brand visibility and engage with our target audience.
Key responsibilities include:
* Developing and executing a comprehensive content strategy that aligns with our mission, while driving SEO performance and expanding our reach to new audiences.
* Managing the SEO content calendar for both campaign-specific and evergreen content, working closely with our partner agency and internal stakeholders to ensure alignment with commercial priorities.
* Creating high-quality conversion-focused content across the activation funnel, including messaging, microcopy, imagery, videos, and lead magnet content that resonates with our audience.
* Spearheading marketing communications initiatives including customer success stories, creative campaigns, and brand asset development to strengthen our market position.
* Establishing and maintaining content operations processes to efficiently transform raw data into compelling content briefs and innovative content formats.
* Collaborating with internal teams and external partners to ensure consistent messaging and maximise impact across all channels.
This role requires exceptional written communication skills (fluent in English), strong organisational abilities, and proven experience in driving content creation and campaign development.
Requirements
* Content & Communications Expertise: 6 years or more of a proven track record as a seasoned copywriter and communications specialist, with demonstrated ability to create compelling content across various formats and channels.
* SEO Management Experience: Hands-on experience managing SEO strategies, including keyword research, content optimisation, and performance tracking, with demonstrable results in improving search visibility and rankings.
* Campaign Leadership: Strong portfolio of leading end-to-end content campaigns and marketing communications initiatives, showing strategic thinking and creative execution.
* Diverse Industry Experience: Background working across different business categories and growth stages, particularly with early-stage companies, demonstrating adaptability and versatility in content approach.
* Agency Background: Previous experience working in an agency environment, bringing a fast-paced, client-focused mindset and broad exposure to various content strategies and methodologies.
* Strategic Thinking: Ability to transform data and insights into strategic content decisions, with experience in developing and executing comprehensive content strategies.
* Stakeholder Management: Excellence in managing relationships with internal teams, external partners, and agencies, with strong communication and presentation skills.
* Technical Skills: Proficiency in SEO tools, content management systems, and analytics platforms, with the ability to interpret data and generate actionable insights.
* UK resident with existing permission to work in the UK
Join us in our mission to help students thrive through exceptional tuition experiences. Help us create meaningful connections between families and educators who can make a difference in students' lives.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
E-Learning Providers
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