Paid Media Specialist Meta & TikTok Competitive Salary Bonus & Benefits Are you a results-driven digital marketer with a passion for optimizing paid media campaigns? Do you thrive in a fast-paced environment, balancing performance-driven strategy with creative content testing? If so, this is an exciting opportunity to shape the paid media strategy for a leading b2c organisation. About the Role: Were looking for a Paid Media Executive to take ownership of Meta and TikTok advertising. Meta is a well-established channel where youll focus on optimizing performance and driving conversions. TikTok, on the other hand, is a growing platform for us, and we need someone who can push creative boundaries, test new approaches, and drive viral content. What Youll Do: ? Optimize and scale Meta campaigns to maximize conversions and ROI ? Develop and execute TikTok content strategies to test, learn, and drive engagement ? Analyze campaign data, identify trends, and use insights to refine strategies ? Stay ahead of paid media trends and platform updates ? Collaborate with creative teams to develop high-performing ad creatives What Were Looking For: ?? Experience managing paid media campaigns on Meta (Facebook, Instagram) and/or TikTok ?? Strong analytical mindset with a performance-driven approach ?? Creative thinker with the ability to test, iterate, and push content to go viral ?? Passion for health & nutrition is a plus Why Join Us? ? Be part of a fast-growing business with huge career growth potential ? A dynamic and creative company culture ? Investment in your development & career progression ? Competitive salary bonus & benefits Ready to take your paid media expertise to the next level? Lets chat ??