Performance Marketing Manager Vacancy - Motor Trade
Location: Northampton Area
Salary: £37,500 to £452000
Ref: OC19407
Hours: Monday - Friday 09.00am - 17.30pm (60mins lunch) Hybrid available for 2 days per week, must be local to Northampton
We are currently recruiting for a Franchise Marketing Manager for our fantastic client based in the Northampton Area.
This is a great opportunity for a Franchise Marketing Manager to work for a fantastic main dealer group in a busy and established environment
Main Purpose
You will spearhead franchise marketing activity for a number of manufacturers across new retail, CV Motability and Aftersales. You will develop marketing plans and turn them into successful marketing campaigns across all channels to drive leads which build local market share and increase profitability.
Role Summary (overall high-level summary of the role)
For your allocated franchise;
1. Maintain and interpret market, customer, competitor and media insights
2. Understand yearly and quarterly Perrys and Manufacturer targets and delivery of leads to achieve these targets
3. Develop an annual marketing plan and a rolling quarterly go to market plan for each franchise / site
4. Identify and exploit key marketing activities for your franchise
5. Own, manage and support campaign delivery from concept to completion
6. Write commercial and customer focusse...