Job Description SENIOR BAGS DESIGNER - ASOS DESIGN WW THE TEAM ASOS is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave, creative and disciplined, and we live and breathe these in everything we do. The ASOS Design team is instrumental in making ASOS the leading destination for fashion-loving 20-something customers across Womenswear and Menswear. The Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for the range. It’s all about newness and finding and designing the most exciting product for our 20-something customer, whatever their style. Our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer. You’ll be… Researching, designing, developing and creating a balanced Bags range, including developing big deals, key seasonal shapes, selecting fabrics, trends and items for the ASOS customer. Develop a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through. Presenting trend research to other teams including Buying and Commercial leadership, where relevant. Identifying and executing new products and product opportunities as they emerge in the market. Using relevant sales data and insights to design commercially relevant, fashion forward bags ranges. Anticipating the needs of the 20-something customer, using sales data, customer profile analytics and trend research to deliver commercial product ranges. Sourcing new fabrications, techniques and trimmings. Working closely with in-house Buying teams – collaborating to create fresh product, each season and shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy. Working with the Technical team on fits on a weekly basis, identifying and helping create new silhouette blocks for the department and produce a commercial range. Building relationships with suppliers and advising factories on direction, silhouette, construction, key details, fabrics, trimmings and artworks. Managing, developing and motivating more junior team members, providing them with clear direction and regular feedback. Supporting and deputising for the Head of Design as required, for example, attending product reviews or guiding the team on range building. Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team. Looking for opportunities to use sustainable materials wherever possible.