British Dietetic Association, founded in 1936, is the professional association for registered dietitians in Great Britain and Northern Ireland. It is the largest organisation of food and nutrition professionals, with more than 12,000 members. The post reflects the importance, to the BDA, of partnership working and the continued development of the BDA Work Ready programme. The post holder will work with the Director of Partnerships to manage a portfolio of strategic partners including corporate members, project partners and other external organisations that support the BDA’s vision.
In doing so, the post holder will strengthen the BDA’s links with the commercial, public, and charitable sectors while ensuring the needs and expectations of the BDA membership are met. The post holder will also assist the leadership and growth of the BDA Work Ready programme. All staff uphold the values of the Association (Professional, Dynamic, Innovative) and represent the profession and the Association to stakeholders.
About the role
To work as part of the BDA Commercial team to lead the management and development of the BDA’s corporate partnerships, the securing of sponsorship & partnership income and the delivery of the BDA Work Ready programme to support the financial sustainability of the Association through income diversification. The role has a particular focus on delivering an integrated approach to partnership development and governance.
Responsibilities
Partnership Development and Delivery:
1. Management and delivery of the partnership strategy aligned with our purpose which supports the organisation’s objectives of excellence behind the scenes and increasing our voice and visibility.
2. Ensuring an integrated approach to partnership development and maximising all internal links across the organisation to build successful external commercial and strategic non-commercial partnerships.
3. Reporting for the corporate memberships function from the BDA CRM and contributing to development of baseline and reporting data for organisational strategic plan delivery reports.
4. Create and test new partnerships service lines.
5. Design, packaging, marketing and sales of quality services including sponsorships, round table meetings, surveys, focus groups, endorsements and other partner events.
6. Be responsible for the account management of the portfolio of corporate member accounts to ensure contract delivery and mutually beneficial relationships, including allocating delivery across the team.
7. Deal with email and telephone enquiries from potential customers, sponsors and partner organisations.
8. Update and maintain pitch documents, proposals and contracts.
9. Be responsible for the delivery of projects, for example, preparing and monitoring plans.
10. Ensure partnerships and projects are financially viable, meeting any targets set.
11. Supporting profitability analysis on BDA products with the Director of Partnerships.
Leadership:
1. To provide strategic and practical leadership to colleagues around the partnership strategy processes and governance.
2. Expert advice on more complex partnership issues for all BDA staff, suppliers and branches & groups, and members such as applying our principles to sponsorship, advertising, partnerships, commercial services.
3. An active member of the Wider Leadership Team.
4. Implementation of decision-making processes on Endorsements and CPD Approvals with colleagues from Education and Professional Practice team.
Sales and Communications:
1. Maintain the relevant areas of BDA websites to promote the ‘Work with us’ areas.
2. Build a database of leads generated through exhibitions and marketing to companies and ensure these are followed up to generate sales to agreed targets for partnership projects and event sponsorship, the BDA Work Ready programme.
3. Lead the planning and delivery of a communications plan for BDA Work Ready - to include print, digital and social media.
4. Promote BDA Work Ready and other relevant BDA business opportunities at relevant conferences/exhibitions and other online activity.
5. Produce regular newsletters for customers, new prospects and the Work Ready community.
6. Produce reports of activities and impact to demonstrate how the partnerships work to support members and the Association.
Planning and Delivery:
1. Communicate with all relevant stakeholders to achieve objectives and maintain efficient teamwork.
2. Develop the follow-up of enquiries for commercial services, leading agreed contracting and invoicing processes.
3. Ensure the training and accreditation of Work Ready dietitians.
4. Setting up and leading Work Ready Steering group meetings, producing minutes that accurately record the discussions.
General:
1. Undertake any other duties as may from time to time be required.
2. Comply with all relevant BDA policies and procedures.
3. Take part in Commercial team meetings and contribute to team objectives.
4. Account management for a portfolio of corporate members, partner projects and sponsorship service for all BDA core events.
5. Meeting financial targets and responsible for setting the partnership's budget within BDA processes.
People:
1. Maintain excellent working relationships with other staff, members, volunteers and external contacts.
2. Deliver excellent account management and develop customer relationships with all partners.
3. Supervision of the delivery of work by members.
4. Drive the concept and delivery of projects from start to finish.
5. Able to show some creativity and initiative.
6. Substantial experience of working with commercial partners within an account management-type role.
7. Experience in using sales CRM for business development and reporting.
8. Experience in using CMS to update online content.
9. Experience of working to regular deadlines whilst responding to external influences outside the control of the post-holder.
10. Experience in managing budgets and negotiating with businesses of all sizes.
11. Line management and motivating a small team.
12. Business and commercial acumen.
13. Using a sales area of a CRM to drive a sales pipeline.
14. Ability to translate key issues into purposeful opportunities.
15. Ability to deal with confidential material and ideas.
16. Articulate with good communication skills to a variety of audiences.
17. Report and proposal writing skills.
18. Tact and diplomacy.
19. Able to perform in an agile way across strategic and operational objectives.
20. Ability to prioritise under pressure.
21. Work well in a team and wider setting.
22. Substantial knowledge of the underlying principles and considerations of commercial work in a comparable organisation.
23. Strategic understanding of partnerships.
24. Degree-level knowledge or equivalent through detailed study, client management, copywriting and presentations.
25. Knowledge of financial management and budgets.
26. High standard of written English.
27. Knowledge of key stakeholder communications principles.
28. Canva/Adobe to edit and produce visuals within templates.
29. Delivering commercial partnerships within a highly regulated sector, professional association/ charity.
30. Working with committees or working within a membership organisation.
31. Cross-function working to support the development of strategic noncommercial partnerships and formatting skills.
32. Knowledge of current health, food and nutrition topics.
Required Qualifications
1. Undergraduate Degree
2. 30 days Holiday
3. Non-contributory Healthcare Benefits
4. Season Ticket loans
5. Company Pension Scheme
Working locations
1. Hybrid model, working in the Birmingham office and remotely.
How to apply
1. Send an email to info@bda.uk.com with a CV and a cover letter by 11th March 2025 at 5 PM.
Interviews
1. Shortlisted candidates will be contacted for an interview. The interview will be held on 24th March 2025.
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