Marketing and Social Media Co-ordinator
We are looking for an experienced marketing and social media manager whose focus is to promote the varied work of Laura Gilmore Yoga and Bristol School of Yoga. The role will raise the profile of Bristol School of Yoga, in and around the Bristol area and of Laura Gilmore nationally and internationally to promote and sell all our courses.
Working closely with the school’s director and co-ordinator, you will advise on marketing strategy and direction and implement all of the necessary marketing work, with the option to hire an assistant for an additional 2 days a week depending on successful marketing campaigns.
Job Description:
* To co-ordinate this multi-faceted work
* To create projects that are scalable and implement marketing strategies that are easy to replicate and recycle
* Taking the initiative to direct the marketing focus and budget to ensure courses are full
* Devise, implement & review effective marketing strategy
* Social Media planning and reporting (Facebook, Instagram/ other as & when relevant).
* Campaign Management
* Newsletter planning and creation
* Google Ad word management
* Website management via Squarespace
* Advertising – digital and print
* To develop a PR strategy and identify and organise PR opportunities (ad hoc)
* Event Opportunities (ad hoc)
* To review the marketing budget
* Write marketing literature e.g. course prospectus
* Skills in design e.g. Canva
* Ability to work flexibly within a small team
* Option to oversee assistant (we do not currently have an assistant)
Must have:
* Over 3 years Marketing and Social Media experience
* Understanding of how to plan and structure marketing campaigns
* Knowledge of how to launch courses/ products
* Knowledge of Google Analytics
* Understanding of SEO
* Experience in delivering and planning content marketing strategies
* Excellent understanding of Social Media platforms and how to use them
* Knowledge of Facebook ads
* Good understanding of Google Ad Words
* A love and some knowledge of Yoga
* Excellent writing skills
* Be based in Bristol and work from the office in Stokes Croft, covid restrictions allowing
* Good interpersonal skills to engage directly with the trainees
* Some weekend work to engage with trainees, interview trainees on video, take photos etc. Or supervise the Marketing and Social Media assistant to the same
Desirable:
* Good understanding of using Squarespace
* Experience of running ad campaigns
* Knowledge of Kajabi our online course platform or other similar online course platforms
* Video and photography experience for informal style social media creation
* Simple video editing skills
Marketing Goals and Aims BSY & LGY
BSY
* To grow the reputation of Bristol School of Yoga and Laura Gilmore Yoga
* To expand demand for our courses by creating interest organically, through ads and advising on PR opportunities
* To see that the training courses reach capacity
* To effectively promote the school activity within budget
* To increase brand awareness
* To develop the brand's voice, position in the industry, reputation etc.
* To organically grow a community of engaged students
* To support the Director and Manager in social media engagement
* To expand demand for studio hire and or demand for in-house classes and workshops
LGY
* To review the past performance with a view to restructuring the offerings with Laura to improve demand
* To grow the demand for the online course through a combination of organic marketing and advertising
* To support Laura Gilmore in her social media and newsletter marketing
Pay and Contract
This will be a PAYE role but if you would prefer to work on a self-employed basis this is also an option. The pay is pro rata for 4 days/ 32 hours per week, between £29,120- £32,000 based on past experience. Option to work full-time will be considered.
Probationary Period
3 months
Applications
Please email a copy of your CV and a covering letter explaining your interest and suitability for the role to hello@lauragilmoreyoga.co.uk
We look forward to hearing from you
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