About
Us: Lost Shore is
about bringing a world-first and world-beating surf resort to the outskirts of
the capital. The largest inland wave pool in Europe has arrived next to Europe’s
largest indoor climbing arena, putting Scotland on the map for all the
right reasons!
But it is the range of other activities and leisure
offerings that make us so special, offering something for everyone.
Picture
a surfing paradise where surfers, tourists, and locals converge—a place where
adventure meets relaxation.
About the Role:
The Event Sales Manager at Lost Shore Surf will play a pivotal
role in driving revenue through exceptional event management, including
corporate events and retreats, group events, surf competitions, surf camps,
private events, partnership events, public events, exclusive hires and groups.
The ideal candidate is passionate about the tourism and leisure industry,
possesses strong sales acumen, and has a proven track record in event
management and sales within the hospitality or tourism sector. This role
requires a dynamic individual who can cultivate relationships with clients and
collaborate with the resorts operational team, marketing team and 3rd
parties to create memorable experiences.
This is a hands-on, high-energy role that requires a proven
sales performer with a passion for hospitality, a knack for building
relationships, and a keen eye for creating exclusive experiences. The ideal
candidate will thrive in both a proactive and reactive sales settings.
This role demands a motivated event sales manager who can
hit targets, build strong client relationships, and elevate our brand presence
in the market.
What you will be doing:
* Develop and implement a strategic sales plan to
achieve event bookings and group targets and maximise revenue from all events
related business.
* Build and maintain strong relationships with
event clients, understanding their needs and crafting tailored event proposal
that reflect the resorts unique offerings.
* Conduct site tours, presentations and sales
pitches to showcase the resort’s event space, our core offerings and
capabilities.Collaborate with the marketing team to create
promotional materials and campaigns that effectively target potential event
clients.
* Manage the entire event sales process from
inquiry through to contract negotiation, planning and execution, ensuring
seamless experience for clients and their guests, including to create function
sheets for operational team handover.
* Work closely with internal teams, including
catering, operations, visitor experience, facilities, housekeeping, to ensure
all details are executed to the highest standard and briefed accordingly.
* Monitor industry trends and competitor
activities to maintain a competitive edge and identify new opportunities for
growth.
* Maintain a comprehensive database of leads,
bookings, and client communications, providing regular reports to the Head of
Events and Sales.
* Create bespoke offers, events and initiatives to
increase event-based revenue.
* Hold a strong understanding of the company’s
products and industry competition.
* Follow up on inbound leads, outreach for new
business, building client relationships, negotiating, and closing sales.
* Work closely with the Head of Sales & Events
to identify gaps in the business that need promotional support to generate
additional sales.
* Promote sales into the resort, account
management and managing databases to ensure repeat custom from your contacts.
* Compile a weekly and monthly report for the Head
of Sales and Events on the progress of each week’s sales leads, meeting
outcomes and action points, as well as a tally of current and anticipated
(pipeline) event sales volume.
* Build and maintain strong relationships with
clients, 3rd parties, corporate partners, and key stakeholders to enhance
business opportunities and customer satisfaction promoting private hire &
groups.
* Manage 3rd party relationships with partners for
Marketing and Sales activations and ticketed events.
* Plan and conduct pre-event and post-event
meetings with clients and catering staff to determine potential enhancements to
the guest experience.
Skills and experience you will bring:
* Bachelor’s degree in Hospitality Management,
Business, Event Management or a related field.
* Extensive experience in event sales, preferably
within the hospitality and tourism industry.
* Proven track record of achieving exceeding sales
targets and optimising revenue.
* Exceptional interpersonal skills, with a strong
ability to connect with diverse stakeholders.
* Strong organisational and multitasking
abilities, with keen attention to detail.
* Proficiency in event management software, CRM
systems (Delphi preferred), and Microsoft office suits.
* A passion for the outdoor lifestyle, with a good
understanding of the tourism and leisure industry and the events industry.
* Experience planning and executing corporate
events and group events.
* Established network within the community, events
industry and event-related vendors.
* Creative problem-solving skills and a proactive
approach to client needs.
Additional Information:
At Lost Shore we encourage flexibility within our working patterns and as Events Sales Manager, you will need to be flexible with your schedule, meeting with clients and stakeholders at varying times in the week.
Why join the Lost Shore Team?
* Flexible approach to working to give a well-balanced lifestyle
* A front-row seat to the opening of Europe’s largest inland surf resort.
* Sunsets over the surf lake (because everyone need a moment to breathe).
* A team that knows how to have fun at work but equally understands the value of hard graft.
* A chance to put your stamp on Lost Shore’s legacy.
* On top of an attractive salary, you will also enjoy a competitive benefits package including 28 days paid holiday, pension, and lots more!
Lost Shore is an equal opportunities employer. Every applicant and colleague has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression.