Global Marketing Effectiveness AnalystLocation: Middlesex offices Hybrid working – Team goes in two times a week, can go more if you would like to. Salary: £60,000 to £72,000 base Benefits: 15% bonus, pension, life assurance and some of the best benefits plans you’re ever going to see, which reduces the cost of your holidays and travel significantly
The team you’ll be joining has been established for this global travel brand over the last year. Previously, they outsourced marketing insight – e.g. econometrics, marketing effectiveness, etc. to an external agency.
Over this time, they’ve delivered a new econometrics model, established new target objectives for brand marketing, overhauled the companies global segmentation strategy and established the company’s measurement framework for marketing spend across all channels.
They’ve also undertaken a lot of internal stakeholder work, bringing teams up to speed on how to use data to ensure ‘best in class’ outcomes. So it’s been a very busy year.
But there’s more to do, and a roadmap to deliver against.
ABOUT THE TEAM AND ROLE
The current team is still relatively small, as such they approach the work in a ‘divide and conquer’ style, disseminating the work between them. This means, although your role will more typically bias towards campaign evaluation projects, you will organically find yourself getting involved in projects such as...