This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
This is a fantastic, hands-on opportunity where you'll be given the autonomy to create, implement, and drive real results. You'll be central to our strategic B2B ambitions, working closely with our expert internal teams to leverage specialist skills and deliver outstanding campaigns.
About the Role:
As our B2B Marketing Manager, you will develop, own, and execute integrated marketing strategies and campaigns focused on driving B2B customer acquisition, retention, crucial category cross-sell, and repeat business. You'll utilise both online and offline channels, manage the B2B marketing budget, and relentlessly focus on maximising revenue growth and ROI. A key, exciting part of this role involves leading the marketing launch and ongoing growth of our new B2B ecommerce platform.
Key Responsibilities:
* Develop and execute multi-channel B2B marketing strategies (online & offline) to achieve growth targets.
* Own the marketing launch plan and ongoing growth strategy for our new B2B website.
* Act as the primary B2B marketing lead, briefing and coordinating effectively with internal Ecommerce, Content, Commercial, Sales, and Web Development teams.
* Partner closely with the Sales team to understand customer needs, generate qualified leads, and develop impactful sales enablement materials (presentations, case studies etc.).
* Design and implement targeted programmes to boost B2B customer retention, repeat spend, and cross-category purchasing.
* Develop and execute a sustainable B2B customer acquisition plan, reducing long-term reliance on paid advertising.
* Build and manage a 12-month B2B campaign calendar covering all relevant product categories.
* Develop a deep understanding of our B2B target audience, personas, buying journeys, and the competitive landscape.
* Manage the B2B marketing budget effectively, tracking spend and reporting on ROI.
* Analyse campaign performance and market data to generate insights and drive continuous improvement.
What Success Looks Like:
Your success in this role will be measured by tangible results, including:
* Increased revenue and lifetime value (CLTV) from B2B customers.
* Growth in category cross-sell within the B2B customer base.
* Increase in the number of active B2B customers.
* Improved B2B retention and repeat purchase rates.
* Successful launch and customer migration to the new B2B platform.
* Improved lead quality and conversion rates for the Sales team.
What You'll Bring (Skills & Experience):
* Proven track record of developing and executing successful B2B marketing strategies that drive measurable results, ideally within an ecommerce or direct-to-business product environment.
* Demonstrable experience managing multi-channel campaigns (including digital: SEO, PPC, Email, Content, Social; and potentially offline: Direct Mail, Events, Print).
* Deep understanding of B2B buyer behaviour, motivations, and decision-making processes.
* Strong knowledge of the B2B marketing toolkit, both online and offline.
* Excellent analytical skills - you can interpret web, CRM, and sales data to find actionable insights and measure ROI.
* Commercially astute with the ability to translate business objectives into creative, effective marketing strategies.
* Experience in launching new brands, products, or websites is highly advantageous.
* Proven ability to collaborate effectively across different teams (Sales, Content, Ecommerce, etc.) and influence stakeholders.
* Excellent communication, presentation, and project management skills.
* Experience working closely with sales teams and creating sales enablement materials is highly desirable.
* A results-oriented mindset with a relentless focus on achieving growth and profitability.
What We Offer:
* A competitive salary and benefits package.
* The autonomy to shape the future of B2B marketing within our company.
* A strategically important role with high visibility and impact.
* Opportunity to work within a successful, established ecommerce business during an exciting growth phase.
* A collaborative environment working alongside dedicated specialist teams.
Ready to take the lead?
If you're an ambitious B2B Marketing Manager excited by the prospect of building something new, driving growth, and making your mark, we want to hear from you!
#J-18808-Ljbffr