Area Sales Manager – Southern England Our client is a leading UK based business with an extensive product portfolio of 1000 physical security and safety products. Having built strong foundations over the past 50 years, our client is now actively looking to advance the UK position with the recruitment of a dynamic, relationship-driven Area Sales Manager. This is an active territory with a sales pipeline to immediately develop and expand upon. Benefits: Commission structure 20% of salary for on target performance 25 Days Holiday 8 statutory days Company Car Fuel Card Company Credit Card Personal Healthcare Pension Principal Accountabilities: • Selling directly to High Street Locksmiths, Architectural Ironmongers, Hardware shops, Mail Order and E-Commerce distributors. • Managing up to approximately 250 active accounts spread across the South of England. • Targeted on growth from existing accounts • Retention and development of existing customer portfolio (turnover, margin, product mix, price management). • Overseeing single accounts spending up to £250k per annum. • Keeping up to date on market information, including competitor activity. Ultimately you will be a sales hungry individual who thrives on developing existing and new customers, plus: • Ideally has a successful track record in selling security and/or safety products, into retail or distribution channels. • Understand the supply chain. • Demonstrate the ability to manage existing accounts whilst maintaining new business activity. • Understand territory management and are capable of effective time management. • Be commercially astute and can communicate effectively at all levels. • Have strong IT system skills specifically the use of, Excel, PowerPoint, CRMs and presenting via Teams / Zoom. Also provided. • Extensive historical data in multiple report form • Actively maintained CRM system • Existing route plan with customers categorised by business type and viability. • Long serving support staff in both office and field A Typical week might look like: • Call planning for the week / 2 weeks ahead of your traditional locksmith, architectural ironmongery visits where the focus is sales during the call, sharing product info and confidence building, maybe even a little merchandising ( 6-8 week call cycle ) • Face to Face or Teams meeting with Product manager for B2B website or Mail Order reviewing performance, new listings, price management and promotions • Solo or joint site visit for distributor to survey access, product suitability and build confidence on their behalf • Prepare presentation in PowerPoint based on existing templates for Key account meeting or new product offering • Write up notes on CRM If you are interested in this position, please contact SFR Recruitment Solutions. Ironmongery / Doors / Access Control / Door Hardware