Job Title Marketing Manager - Healthcare About Us Compass is the world’s largest foodservice company. In the UK&I we operate in over 6000 locations, connecting with millions of people every day. Our partnerships span generations, nations, and regions. We look after people at work, at leisure, in education, defence and in a range of healthcare settings. This size and reach empower us to have a game-changing influence. We are exceptionally proud to be the market leader, working with our people, our clients, and our suppliers to create an environmental blueprint for others to follow. About The Role The purpose of our overall marketing team is to support the business in driving growth- delivering innovative marketing strategies across Catering, Retail and FM support services within the Healthcare sector. As such. We are now looking for an additional marketer to join our team - who will take the lead in terms of marketing, communications and implementing the right strategies for our Senior Living brand. Ideally a graduate with a marketing qualification and a minimum of 3 years’ experience in a marketing role, experience in the care or retirement living sector is advantageous but not essential. As a key person your success will come from being able to deliver clear and compelling marketing messages resulting in building brand awareness within the senior living market, and strengthening relationships with clients and residents. We see this as an exciting role with the opportunity to develop and deliver our marketing strategy on a national basis for the senior living market.
Roles, reporting. Working on multiple projects at any one point you will need to be a self-starter with the ability to work autonomously and manage project timelines. You will work closely with the wider Marketing team and report into the Head of Marketing for Healthcare, and also the senior living leadership team. Although you will be the main marketing lead for senior living, you may also support on projects across the wider healthcare sector. You will be communicating at all levels with various stakeholders, internal senior team, clients, on site teams and external marketing agencies. Mission – Drive growth and increase awareness of our senior living brand
* Deliver exciting, insight led solutions across catering, retail and FM services
* Deliver an insight-led promotional marketing calendar
* Driving B2B brand strategy
Main duties and responsibilities
* Implement an annual marketing strategy and promotional calendar based on commercial data, supported by creative development of consumer communications and POS
* Lead the development of operator communications and playbooks which make execution easy, and track implementation
* Creation of B2B sales tools such as brochures, trade ads and campaign white papers
* Management of website, and working with agency to manage and monitor performance of SEO strategy
* Work closely with the resident experience manager to support resident experience events calendar, providing collateral and brand support
* Be visible in our business contracts, supporting site teams on the ground with marketing implementation and brand standard execution
* Work with finance to develop business cases and measure impact, evaluating success and proactively sharing learnings
* To demonstrate a clear understanding of sector specific legislation, working closely with the dietetic and culinary leads to ensure all comms align to residents needs
* Working closely with external marketing agencies to co-ordinate marketing campaigns, artwork and print requirements
* Understand and utilise relevant industry insights
* Support PR and comms for the sector, providing content for website, trade press and social channels
Key Relationships & Interdependencies
* Marketing Team
* Culinary Lead
* Dietetic Lead
* Operations team
* Growth team
* Patient/Resident experience team
Key skills, qualifications and experience
* Excellent verbal and written communication skills
* Collaborative approach with an ability to drive and inspire wider organisational engagement to get programmes implemented with operational teams
* Highly commercial and numerate
* Evidence of participating in cross functional collaboration
* Experience working with external marketing agencies and briefing creative marketing projects
* Pragmatic and comfortable with ambiguity
* Digital Marketing experience is desirable – managing photography, videography, web content and an understanding of SEO
* 3+ years experience in Marketing role
* Full UK Driving Licence – travel will be required
Experience in the care market is desirable but not essential