Senior CRM Marketing Executive | The Midlands | Competitive Basic | Hybrid/2 Days In Office | Beauty/Skincare
An exciting opportunity has arisen for a skilled and strategic Senior CRM Marketing Executive to play a key role in delivering customer retention and growth initiatives for a leading beauty compamy. Reporting to the Head of Digital Marketing, this role focuses on creating and executing high-performing CRM campaigns and lifecycle automations that drive engagement and revenue.
The Senior CRM Marketing Executive will bring strong analytical capabilities and a creative mindset to enhance campaign performance, using a data-driven approach to improve open rates, click-through rates, and conversions. A collaborative team player and self-starter, this individual will work closely with cross-functional teams to support marketing campaigns, product launches, and overall business goals.
Proven in B2B ecommerce, particularly within the hair and beauty sector-or a genuine interest in this industry-will be a distinct advantage.
Key Responsibilities
Collaborate with the Head of Digital Marketing, SEO/PPC Manager, and Senior Marketing Executive to support customer acquisition through strategic email data capture initiatives.
Develop and execute a CRM campaign calendar aligned with business objectives and marketing strategy.
Create, manage, and optimise compelling CRM campaigns from concept to deployment.
Build and enhance data-driven, segmented, and personalis...