Are you a dynamic marketing professional able to create impactful customer experiences and journeys that inspire and engage?Are you skilled at analysing data to optimise marketing performance and engagement?
We are seeking a Senior Marketing Executiveto work within our Retention and Customer Journey team, to play a key role in delivering inspirational and valuable multi-channel customer experiences. Your work will inspire, engage, and mobilise individuals and communities to fundraise or donate, driving forward BHFs vision of a world free from heart and circulatory diseases.
What Youll Do
* Develop and Manage:Create customer engagement and retention plans across our customer our segments, working across a portfolio of products such as cash appeals, regular giving, events, and mission-related tools like RevivR (our online CPR training tool).
* Deliver Campaigns:Execute marketing communications, customer journeys, and multi-channel campaigns to meet income and mission targets, on time, within budget, and to agreed KPIs. Upsell, retain, and deepen engagement with existing customers.
* Customer-Centric:Ensure customers feel central to our work and achievements, motivating them to continue supporting our research long-term.
About You:
Youll have solid experience in direct or integrated ma...