The Company is seeking a Head of Marketing Operations to join their dynamic team. The successful candidate will be responsible for driving the lead nurture strategy, with a focus on both Top of the Funnel (TOFU) and Bottom of the Funnel (BOFU) activities. This role involves owning and optimizing the use of marketing processes, particularly in the context of demand generation. The Head of Marketing Operations will also be tasked with leading the marketing function's capture of demand, and will eventually build and manage a small team as the company grows. A key aspect of the position is to ensure the alignment of sales and marketing, and the role will require a close partnership with the CMO in this regard.
Applicants for the Head of Marketing Operations position at the company should have a minimum of 5 years' experience in marketing or digital, specifically within a SaaS environment and with a strong focus on demand generation. The ideal candidate will have a deep understanding of the impact of their work and be adept at driving the best use of marketing tools and data, such as Hubspot. The role is suited to a professional who is ready to grow alongside the business, and who can bring expertise in reducing inefficiencies and increasing channel effectiveness within the marketing function. The Head of Marketing Operations will be a pivotal role in the company's continued success, and the ability to work in a fast-paced, rapidly scaling environment is essential.
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