Welcome, and thank you for your interest in learning more about North Yorkshire Council and this exciting new role: Head of Tourism.
Our visitor economy is a priority sector for us. It adds over £4 billion of economic value a year, providing over 38,000 jobs locally and last year we delighted over 31 million visitors with our distinctive North Yorkshire welcome.
The unrivalled natural beauty of North Yorkshire is no secret. With two National Parks, three National Landscapes, spectacular coastline, award-winning beaches, and many other stunning outdoor spaces and attractions, it is no wonder that visitors flock to North Yorkshire year-on-year to embrace the great outdoors. Add in our other strengths around food, history & heritage, culture & the arts, family & fun, and health & wellbeing, and you soon see what a fantastic wealth of visitor assets we have to shout about.
In April 2023, the eight councils that served North Yorkshire unified to create geographically the largest council and third largest unitary within the country, and earlier this year the new York and North Yorkshire Combined Authority was also created. With the new Mayor in place, this role affords a unique platform to work closely with the Combined Authority to help take full advantage of what devolution will bring to the region.
Through the first 18 months of our reorganisation, the council has established and launched a brand-new tourism service – Visit North Yorkshire – who will co-ordinate the implementation of our newly adopted Destination Management Plan, working with public and private sector partners to promote, support, and grow the visitor economy. That is where you come in!
We are looking for an outstanding strategic and organisational leader who will play a pivotal role at this key moment for North Yorkshire and who will lead this new county-wide tourism service with resilience and vision. At the same time, you will form part of the Council’s Senior Leadership team for Economic Development, Regeneration, Tourism & Skills and will bring the experience and skill to work effectively with colleagues, key partners, and elected Members to bring the plans to life. You will support the Council’s journey as we also work with partners to develop a new Local Visitor Economy Partnership (LVEP) for York and North Yorkshire and you will act as an ambassador for the Council at local, regional, and national levels, enhancing our reputation and influence, building partnerships, and enabling it to be a leader in the field.
North Yorkshire Council has ambition. I am looking for a leader who will really get under the skin of our beautiful area, someone who is curious to get to know its many assets and its far-reaching communities – and who will understand what is important to them and our 31 million visitors. In this role, you will forge key relationships with a wide range of stakeholders to ensure that investment is targeted effectively so that it can realise the maximum potential of tourism to our region.
So, if you are up for the challenge, with a comprehensive knowledge, experience, and understanding of the tourism sector and the visitor economy, a successful track record in strategic leadership, and the enthusiasm to inspire and motivate others to achieve their very best, we would really like to hear from you.
If you are interested in joining our team and are inspired to help lead the next phase of our journey, we look forward to your application.
We encourage you to click the below link to visit our campaign website which includes more information on North Yorkshire Council, the role, key useful documents and how to apply:
Closing date: Midnight Sunday 24 November
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