Job Description
Are you a visionary marketing leader ready to elevate the reach and reputation of a well-loved local charity? Guild Care is seeking an exceptional Head of Marketing and Stakeholder Engagement to lead a high-performing team and shape the voice of our organisation across digital, brand, communications, and customer engagement.
This is a unique opportunity to take a strategic leadership role at the heart of an organisation that has supported the local community for over 90 years.
* Location: Worthing, West Sussex (with flexibility for hybrid working)
* Hours: 35 hours per week
* Salary: £51,010-£54,333 per annum
What You’ll Be Doing
As part of Guild Care’s Strategic Planning Group, reporting directly to the CEO, you’ll be responsible for the strategic direction and operational delivery of all marketing, digital, PR, internal communications, and stakeholder engagement activity. You’ll:
* Lead with Vision: Develop and implement an insight-led, multi-channel marketing and engagement strategy that supports our charitable aims and drives awareness.
* Champion the Brand: Evolve and safeguard Guild Care’s brand and public image, ensuring consistency and alignment with our values across all internal and external touchpoints.
* Drive Campaigns & Digital Impact: Deliver high-performing, data-driven campaigns that increase engagement, generate leads, and elevate Guild Care’s visibility.
* Manage Reputation: Oversee crisis communications and media relations with professionalism, ensuring our story is told with clarity, empathy, and impact.
* Engage Stakeholders: Build lasting relationships with local, regional, and national partners, representing Guild Care at key events and working collaboratively across the charity.
* Lead the Team: Inspire and develop the Marketing and Communications team, fostering a culture of creativity, collaboration, and accountability.
About The Role
This is a strategic and hands-on role where you’ll work closely with service leads, the CEO, and the Board to ensure Guild Care’s voice is strong, consistent, and effective across all channels. You’ll manage everything from brand development and website optimisation to internal communications, stakeholder events, and customer engagement.
It’s the perfect opportunity for a creative yet analytical leader who wants to bring their experience into a values-led charity with big ambitions for the future.
Ready to Shape Our Story?
If you’re a confident, creative communicator who thrives on strategy, leadership, and impact—we want to hear from you. Apply now and take your place at the centre of Guild Care’s next chapter.
#INDK
Skills Needed
Strategic, Managerial / Operational, Marketing
About The Company
Our story
Guild Care was founded in Worthing in 1933 by visionary volunteers dedicated to supporting vulnerable individuals in the local community. Originally known as Worthing Council of Social Service, the organisation focused on alleviating poverty, isolation, and health challenges during difficult times. Over the following decades, Guild Care consistently expanded its services, proactively responding to the community's evolving needs.
In the 1950s and 1960s, Guild Care established innovative day centres and residential care homes, significantly enhancing life quality for older adults and individuals with disabilities. Adapting continually, the charity later introduced specialised dementia care facilities and tailored services for those with learning disabilities.
Today, Guild Care supports over 3,000 people annually across West Sussex through a range of community-focused services. Remaining true to its founding values, the organisation is one of Worthing's largest employers, powered by almost 700 dedicated staff members and the essential contributions of more than 300 volunteers, all united in making a meaningful difference.
Company Culture
Our vision
Our vision is for all people in need of care to live fulfilling, safe and secure lives .
Our mission
We will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered .
Our BELIEF values
Brave | Engaging | Loving | Integrity | Everyone Matters | Free to Be Me
Our equality statement
At Guild Care, we are committed to fostering a culture of inclusivity, respect, and equality. We believe that diversity enriches our organisation and enables us to better serve our community.
We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.
Join us in our mission to make a positive difference in people's lives.
Desired Criteria
* CIM qualification or marketing-related degree.
* Experience managing external agencies and creative suppliers.
* Experience within the charity, social care, or wider not-for-profit sector.
* Strong professional networks and stakeholder relationships.
Required Criteria
* Proven experience at mid-senior level in marketing and communications leadership.
* Expertise across the full marketing mix: digital, offline, PR, brand, stakeholder engagement, and internal communications.
* Demonstrable success in brand development, campaign execution, and audience engagement.
* Strong understanding of digital platforms, SEO, content strategy, analytics, and CRM.
* Skilled in managing sensitive communications, including crisis management.
* Data-driven and creative thinker with a strong eye for quality and detail.
* Excellent interpersonal and communication skills; adept at influencing and stakeholder management.
* Proven track record in team leadership and staff development.
* Highly organised and able to manage competing deadlines with clarity and focus.
Closing DateTuesday 29th April, 2025