Senior Performance Analyst - BelfastAbout the jobJob summaryDiscover a career in your hands at HMRC. Whether you\\\'re seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it\\\'s really like to work at HMRC.Visit our YouTube channel to watch the full series and come and discover your potential.We want to maximise the potential of everyone who chooses to work for us, and we offer a range of flexible working patterns and support to make a fulfilling career at HMRC accessible to you. Diverse perspectives and experiences are critical to our success and we welcome applications from all people from all backgrounds with the experience and skills needed to perform this role. The team Our team is growing to meet an increasing demand for performance analytics to support HMRC\\\'s Digital Strategy, to enable our customers to complete more of what they want to do on-line. A vacancy has become available for the role of Senior Performance Analyst on the team.Job descriptionThis is an exciting opportunity to put yourself right at the heart of the department\\\'s digital transformation providing analysis and insights to support and inform how we develop and implement key elements of our digital offering to our customers. You will be a key part of that delivery, as a Senior Performance Analyst supporting the development and implementation of the increasing range of digital services that we offer our customers across services for business and for individuals. In line with HMRC\\\'s Digital Strategy, we want to enable our customers to complete more of what they want to do online, without needing to pick up the phone instead. As a Senior Performance Analyst, you will play a key role in helping us understand the customer\\\'s journey, identifying pain points and informing how we develop our guidance or services to help the customer stay in the digital channel. So, your contribution will be essential in enabling the Department to fulfil its digital ambitions. Our Performance Analytics team is at the forefront of supporting, developing and improving the guidance and online services we provide citizens and businesses. The skills and experience that you develop and acquire in carrying out this role will be in high demand in the years ahead. HMRC performance analyst professionals perform a critical role in digital service teams, working closely with other professions such as user research, design, product and development, business analysts and digital service managers to understand analytical requirements, analyse a range of data sources, identify potential issues and create data driven hypotheses to iterate, improve and test services and to provide collective insights. You may be required to apply to be vetted to Security Cleared. The reason for this is to allow you to access data held in the Customer Insight Platform.Person specificationThe successful candidate will: Lead the development of performance measurement frameworks - KPIs, goals, user needs, benefits - analysing performance of a service or product against these using appropriate tools, adapting their approach and framework appropriately. Manage your day-to-day activities as a Senior Performance Analyst, including analysing data from Google Analytics 4, while also carrying out increasingly complex analysis working with other teams, where necessary. Recognise and identify appropriate ways to collect, collate, and prepare data, and ensures analysis is quality assured - while understanding and communicating any constraints with the data. Apply analytical thinking and techniques to create compelling evidence-based and actionable data stories sharing with stakeholders to drive decisions and inform the iterative design and improvement of the service or product. Support teams to improve performance throughout the agile life cycle, identifying relevant metrics, providing analytics, and interpreting results. Actively contribute to the performance analysis community within the department, whilst forging links with other analytical disciplines. Have the ability to support and mentor other Performance Analyst. Have experience and knowledge of Google Tag Manager, SQL, Big query and CI. Liaise with wider stakeholders in order to influence the use of GA4 and Big Query and streamline how data is captured, stored and presented to others. Essential Criteria: Extensive knowledge and experience of Google Analytics 4. Proven ability developing performance measurement frameworks - KPIs, goals, user needs and benefits. Proficient in a range of analytical tools, including Excel/Google Sheets, which are required for performance analytics. Experience presenting analysis and visualisations in clear ways to communicate complex messages. Desirable Criteria: Experience in Google\\\'s Data Studio, Google Tag Manager, SQL, Big Query and CIP. Technical skillsWe\\\'ll assess you against these technical skills during the selection process: At interview, candidates will be required to demonstrate the experience and skills against the personal specification, and against the skills in the Government Digital and Data framework for a Senior Performance Analyst. BenefitsAlongside your salary of £44,110, HM Revenue and Customs contributes £12,778 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.Pension - We make contributions to our colleagues\\\' Alpha pension equal to at least 28.97% of their salary.Family friendly policies.Personal support.Coaching and development.To find out more about HMRC benefits and find out what it\\\'s really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil ServiceThings you need to knowSelection process detailsThis vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills.How to ApplyAs part of the application process, you will be asked to provide the following:A name-blind CV including your job history and experience relevant to the job specification, your full qualification history, any previous skills/experience. Your CV will be scored against the experience required outlined in the advertA 1000-word personal statement explaining how your skills, qualities, experience and evidence of your suitability for the role, with reference to the essential criteria set out within the advert.Further details around what this will entail are listed on the application form. We acknowledge that AI can assist you in your application. Find our guidelines here. SiftA sift of your CV and personal statement will be conducted against the personal specification. Please note that your CV and personal statement must demonstrate evidence of the essential criteria for you to be progressed to the next stage.We may also raise the score required at any stage of the process if we receive a high number of applications. Interview During the panel interview, your Experience, Technical question and a presentation will be assessed.Presentation:At interview, candidates will be required to demonstrate the experience and skills against the personal specification, and against the skills in the Government Digital and Data framework for a Senior Performance Analyst.Communicating analysis and insightPerformance measurementUser-centred analysisUnderstanding analysis across the product life cycleInterviews will take place via video link. Sift and interview dates to be confirmed.EligibilityPlease take extra care to tick the correct boxes in the eligibility sections of your application form. We understand mistakes sometimes happen but if you contact us later than two working days(Monday-Friday) before the vacancy closes, we will not be able to reopen your application for you. If you do make a mistake with your eligibility form, please contact us via: unitybusinessservicesrecruitmentresults@hmrc.gov.uk - Use the subject line to insert appropriate wording for example - \\\'Please re-open my application - (insert vacancy ref) & vacancy closing date (insert date)\\\'.To check that you are eligible to apply for this role, please review the eligibility information before submitting your application.Reserve ListA reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles - if this applies to you, we\\\'ll let you know via your Civil Service Jobs account.Merit List After interview, a single merit list will be created, and you will only be considered for posts in locations you have expressed a preference for. Appointments will be made in strict merit order in line with the set number of roles in each location.Criminal Record CheckApplications received from candidates with a criminal record are considered fairly in accordance with the DBS Code of Practice and the Recruitment of ex-offenders Policy.Reasonable AdjustmentsWe want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate. If you need a change to be made so that you can make your application, you should: Contact the UBS Recruitment team via unitybusinessservicesrecruitmentresults@hmrc.gov.uk as soon as possible before the closing date to discuss your needs. Complete the \\\"Assistance required\\\" section in the \\\"Additional requirements\\\" page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you\\\'re deaf, a Language Service Professional.Important information for existing HMRC contractual homeworkersThis role may be suitable for existing HMRC employees who are contractual homeworkers. Occasional attendance to the office will be required where there is a business need. Please consider the advertised office locations for this role when applying and only select locations from the \\\'location preferences\\\' section that you can travel to.Terms and ConditionsCustomer facing roles in HMRC require the ability to converse at ease with members of the public and provide advice in accurate spoken English and/or Welsh where required. Where this is an essential requirement, this will be tested as part of the selection process. HMRC has a presence in every region of the UK. For more information on where you might be working, review this information on our locations. The Civil Service values honesty and integrity and expects all candidates to abide by these principles. The evidence you provide in your application must relate to your own experiences.Any instances of plagiarism or other forms of cheating will be investigated and, if proven, the relevant application(s) will be withdrawn from the process. Recording of interviews is prohibited unless explicit agreement is sought in line with the UK General Data Protection Regulations.Questions relating to an individual application must be emailed as detailed later in this advert.Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant\\\'s details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.New entrants will join on the minimum of the pay band.Please note that, if you are applying for roles on a part-time basis, the salary agreed will be pro-rata, reflective of the working hours agreed within your contract.If you experience accessibility problems with any attachments on this advert, please contact the email address in the \\\'Contact point for applicants\\\' section.Feedback will only be provided if you attend an interview or assessment.SecuritySuccessful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.Nationality requirementsThis job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil ServiceThe Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission\\\'s recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.Diversity and InclusionThe Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).