Job Description
Product Marketing Manager
Location: London, Bracknell or Birmingham
Role:
A Product Marketing Manager for Security and taking the lead in driving the go-to-market strategy for their cutting-edge cybersecurity solutions. In this pivotal role, you'll translate complex cybersecurity concepts into compelling narratives, develop impactful marketing collateral, and create sales enablement materials that elevate product visibility and adoption.
Key Responsibilities:
1. Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for cybersecurity solutions, aligning with business objectives and market needs.
2. Product Messaging: Craft clear, compelling product messaging that effectively communicates the value and differentiation of our offerings.
3. Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and threats, refining product marketing strategies accordingly.
4. Content Creation: Create high-quality marketing collateral, including brochures, case studies, white papers, and digital content, to support sales and customer education.
5. Product Launches: Coordinate and manage product launches, ensuring alignment across ...