In this key role, you will be executing the Loyalty and CRM marketing strategy across the UK & European business, securing programme delivery across all direct sales channels, with a focus on driving ongoing growth through our (new) loyalty programme.
Key Responsibilities:
1. Specific day-to-day responsibilities will cover the running of the Loyalty marketing programme.
2. Support Campaign, Regional & CRM/Loyalty objectives.
3. Ensure that the brand, destinations, price, product, and loyalty messages and initiatives are consistently delivered across relevant communication channels, including the website, email, direct mail, app, and social media.
4. Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales.
5. Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction.
6. Perform in-depth target audience research and execute data-driven customer segmentation.
7. Develop and co-manage the annual business plan and roadmap for CRM.
8. Ongoing optimisation of the Loyalty & CRM platforms.
9. Collaborate with the retained CRM partner.
10. Utilise insight, campaign analysis, and existing customer feedback to optimise CRM plans.
11. Develop and agree on a test and learn programme to maximise response and conversion from customer communication.
12. Work closely with the CRM team on customer segmentation and targeting.
13. Deliver consistent, impactful, high-performing communications that follow the bi-monthly creative and brand guidelines.
14. Define and create monthly communication plans.
15. Write briefs for the Studio, including copywriting for loyalty campaigns.
16. Support Local Marketing activity.
17. Work collaboratively with the Content team and define required digital assets each month.
18. Complete communication and marketing plans.
Key Skills Required:
1. Experience with CRM marketing campaigns, processes, tactics, and promotions planning and execution.
2. Proven track record of developing and implementing customer strategy and segmentation programmes.
3. Demonstrable experience and understanding of personalisation strategy.
4. Understanding of consumer engagement and behaviour drivers.
5. Experience within a fast-paced retail environment with large complex customer data.
6. Proven project management skills.
7. Ability to lead and influence cross-functionally.
8. Familiarity with customer retention metrics and their application in loyalty program evaluation.
9. Advanced knowledge of CRM tools for reporting, campaign management, marketing automation, and personalisation.
10. Experience with translating customer insights into successful loyalty strategies.
11. Excellent communication, presentation, and project management skills.
Job Info
Job Title: Loyalty Marketing Manager
Company: CV-Library
Location:
Posted:
Closes:
Sector: Marketing
Contract: Permanent
Hours: Full Time
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