We’re looking for an experienced and driven Head of Marketing to lead our strategy and position us as the go-to digital marketing agency for iGaming. This is a pivotal role in driving brand awareness, establishing thought leadership, and generating a steady stream of new business opportunities.
Joining at an exciting time in our growth journey, you’ll shape our marketing strategy to support client acquisition, retention, and recruitment. Using data-driven insights, you’ll create impactful campaigns, maintain consistent messaging, and collaborate with the new business team to drive leads.
As a hands-on leader, you’ll inspire and develop the marketing team, ensuring they have the skills and support to deliver great results. You’ll also work closely with service teams to showcase innovative campaign approaches and secure industry recognition through case studies and press coverage.
This is a fantastic opportunity to play a central role in shaping our future and positioning us as a market leader. If you’re a strategic thinker with a passion for results, we’d love to hear from you.
About Us:
With over 25 years of success, and multiple awards for both our work and our team culture, Receptional are more than just a digital marketing agency—we’re innovators, always exploring new ways to push the boundaries. We’re looking for dynamic, forward-thinking individuals who thrive in a fast-paced environment and are ready to help us Make Market Leaders.
Our clients are at the heart of everything we do. We build lasting partnerships by delivering exceptional service, personalised solutions, and results that drive success. Collaboration, curiosity, and transparency are key to our culture, and we encourage our team to explore new ideas and emerging technologies to stay ahead of the curve.
Key Responsibilities
* Create and lead the development of an overarching marketing strategy focused on building brand awareness, increasing agency visibility, generating new business opportunities, supporting client retention, and enhancing employee recruitment.
* Own our positioning as iGaming marketing expertise; working closely with service teams to capture and share innovative campaign approaches, develop case studies to showcase our impact on operator growth, oversee relationships with industry press and secure regular coverage and create content that demonstrates our in-depth understanding.
* Develop and guide the marketing team in executing the strategy through a range of campaigns, ensuring alignment with overall business goals and regularly reviewing and refining tactics for maximum impact.
* Analyse cross-channel data to improve campaign performance and provide strategic insights that inform marketing decisions.
* Use data-driven insights, market research, and competitor analysis to enhance brand awareness and drive client acquisition.
* Take ownership of brand positioning and messaging, ensuring consistency across all communications and content.
* Collaborate with the Senior Growth Manager to oversee and enhance the Account-Based Marketing (ABM) approach, creating personalised content tailored to audience personas and addressing key pain points.
* Continuously review and improve marketing processes, developing clear documentation and frameworks to be used consistently across the agency.
* Work closely with Heads of Service (Paid and Organic) to implement impactful marketing campaigns, including paid media activities and digital PR initiatives.
* Regularly present marketing performance reviews to the Senior Leadership Team (SLT), providing actionable insights and recommendations for improved results.
* Lead, develop and coach the marketing team to continuously enhance their skillset. Provide mentorship and key learning opportunities.
* Oversee the marketing budget, ensuring resources are allocated efficiently to maximise ROI across campaigns and initiatives. Monitor spend and make recommendations to optimise spend in key areas such as paid media, events, and brand awareness.
* Evaluate and implement marketing tools, platforms, and automation systems to improve team efficiency and campaign effectiveness. You will guide our adoption of AI tools for marketing automation and personalisation.
* Responsible for understanding and mapping customer journeys and touchpoints, regular evaluation of personas and development of target lists in HubSpot.
Skills, Knowledge and Expertise
* Strategic thinking and an analytical mindset.
* Excellent communication skills. The ability to take people on a journey and ensure buy-in to plans and approach. The ability to bring teams together around a shared vision.
* Experience in building out processes and frameworks to create efficiencies in ways of working.
* Experience with HubSpot, Monday.com and other marketing and automation tools.
* Previous marketing agency experience with a track record of planning and implementing successful events, LinkedIn strategies and email marketing.
* Proven ability to create and manage effective thought leadership programmes.
* Experience in managing a team and have the ability to grow and develop team members, supporting their career progression.
* Experience in a leadership position within a marketing agency or B2B focused business.
Company Culture
Transparent:
* We have open, honest conversations and strive to communicate clearly and constructively.
* Company-wide meetings every Monday.
* Whole-team business reviews every quarter.
* Twice yearly appraisals.
* Transparent pay scale and skills matrix.
* Bonuses split equally among the team.
Forward-thinking:
* We invest in innovation, thought leadership and wellbeing, to improve our people and work.
* Free fresh fruit and healthy snacks.
* Mental health training and first aiders.
* Annual health check and flu jab.
* Enhanced pay for parental/adoption leave.
Dynamic:
* We’re flexible in our work and value creative thinking.
* Modern, spacious office with table tennis.
* Your own high-spec PC.
* Monthly rewards for top performers.
* We’re an integrated team. We see strength in diversity and value collective expertise.
* A focus group to make everyone’s voice heard.
* Quarterly days out - from canoeing to falconry.
* Team fundraising for our charity of the year.
* Celebrations for Pride, Black History Month and more.
Curious:
* We’re inquisitive and think beyond the brief. Information and experience make us smarter.
* Annual individual training budget equated to 5% of your salary.
Founded in 1999, shortly after Google, Receptional is an award-winning agency that's remained at the forefront of digital marketing for over 20 years. A team of 50+ creative and technical marketers, we're a dynamic, forward-thinking bunch that believes in being transparent, collaborative and curious.
We promise to deliver Smarter Digital Thinking for our clients, through our proprietary tools, customer insights and talented team. Together, these enable us to deliver industry-leading results at speed.
Our purpose is to create Better People, Better Lives. It means we:
* Hire people with potential and enable them to flourish;
* Contribute research and insights that drive industry change; and
* Get involved in Bedfordshire life, supporting local causes such as the King's Arms Project and Woodgreen Pets Charity.
Our approach has been recognised by Investors in People accreditation and a UK Company Culture Award.
Receptional constantly aims high and finishes higher. Our work has been frequently rewarded in recent years, resulting in us being named Search Agency of the Year by The Drum and Best Integrated Search Agency at both the UK and European Search Awards.
We work across diverse sectors and are proud to have unmatched experience in sports, gaming and financial services. Our clients include: Away Resorts, Betdaq, Bill Plant Driving School, Bright Horizons, Casumo, Kiddi Caru, Plus500 and Skilling.
We're always looking for enthusiastic people to join us across our teams:
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