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Job Details
Salary: Competitive per annum
Hours: 37.5 per week, Monday to Friday
Location: Flexible working with up to 3 days a week in our VHQ, Crawley
Contract: Permanent
Closing Date: 12th January 2025
At Virgin Atlantic Airways, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we're harnessing our spirit of entrepreneurship and innovation to challenge the status quo.
Join our team of forward-thinkers who approach the world with a different lens. We value individuals who are vocal about driving positive change and are willing to dive into both big and small tasks. If you're ready to take your career to new heights, this opportunity is for you.
In a nutshell
Crafted for an ambitious brand & marketing professional, the Brand Propositions role at Virgin Atlantic offers an exciting opportunity for someone who is naturally insightful, innovative and strategic and is interested in tackling the ever-changing travel landscape. This role will leverage consumer insight and commercial & brand understanding to support development of brand strategies and customer propositions that will help improve our Net Promoter Score (NPS), strengthen brand power and unlock incremental commercial growth. Acting at the 'guardian' of the strategy and strategic proposition, the role will collaborate closely with the Consumer & Customer teams to support validation & sizing of propositions and proposition execution, ensuring strategic alignment at every point.
Day to day
* Supports key projects with in-depth planning and design of brand strategy and innovation concepts, with proven ability to deliver to objectives and within defined timescales.
* Works closely with Consumer & Customer Insights team and conducts personal data analysis to generate insights that can be leveraged for new brand strategy and proposition development.
* Stays on top of the latest trends and brings these into strategic development and insight creation and leverages macro trends to map opportunity spaces.
* Supports development of brand & customer strategy & a connected propositions roadmap for 2025 - 2030 which delivers NPS & brand power targets.
* Builds cross-functional relationships across internal teams, connecting the dots between people, projects and partners through effective collaboration and working closely with collaborators and customers.
* Collaborates with Consumer & Customer Insights and commercial teams to identify how to value and size built propositions.
* Collaborates with Virgin Group and other Virgin Companies to find opportunities for strategic brand partnerships for mutually beneficial outcome.
* Collaborates effectively with cross-functional teams to ensure new initiatives are brought to life in a manner consistent with the overarching brand-business strategy.
* Supports the development of arguments to support NPD, effectively rallying organizational resources to deliver.
* Supports Senior Manager in sharing and embedding projects effectively beyond the immediate team, ensuring they deliver maximum value across the wider business.
About you
* Experience in brand strategy and innovation concepts.
* Strong analytical skills with experience in data analysis.
* Ability to stay updated on market trends.
* Experience in developing brand & customer strategy.
* Proven ability to build cross-functional relationships.
* Experience in collaborating with internal and external teams.
* Ability to support new product development initiatives.
* Strong communication skills to share projects effectively.
Our recipe for leadership
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here
Be yourself
Our customers come from all walks of life and so do our colleagues. That's why we're proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you'd like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([email protected]) feeling confident that we've got your individual considerations covered. #J-18808-Ljbffr