Marketing Specialist Salary £30,000 - £35,000 pa Croydon As a busy manufacturing and manufacturing services company, we are seeking a Marketing Specialist to join our team and help us promote our products and services to our customers and potential customers. Duties of this role includes: Support Marketing efforts and help build the brand; Copywriting and Content Creation, such as writing marketing material, website content, blog posts, case studies, covering both digital and traditional marketing channels; Manage Marketing campaigns for existing products and new product launches; Update the company Website and Social Media with engaging content, case studies, and information on new products and company activities; Undertake Market Research on industry trends, competitor analysis and customer insights; Support Branding and Design efforts by working closely with Graphic Designers to produce Marketing materials that align with brand identify; Organise and promote Trade Shows and Events that showcase the product and service offering; Undertake SEO tasks and updates to ensure the website has the best opportunity to be found in search results; Analyse weekly/monthly website performance using Google Analytics to spot trends and areas that can be improved; Take responsibility for the Design and Management of Email campaigns, developing templates, testing and tweaking to ensure above-average opens, click throughs and conversions; Manage a d segment Email lists into different categories such as newsletter, promotional, customer, prospect etc; Assist with Lead Generation activities by converting social media traffic into leads that may convert into a sale; Experience and Skills expected of Applicants: Strong written and verbal communication skills; An indelible passion and enthusiasm for Marketing; B2B Marketing experience in both Digital and Traditional Marketing methods; Understanding of SEO, Email Marketing, Analytics Tools, Social Media Management Software; Content Creation and Copywriting experience. Please apply with CV and Cover Letter