Position Title: Technical Educator
Reports to: Business - Area sales education Manager
Direct Reports: 0
Scope / Brands: Professional Hair Portfolio brands
THE WELLA EDUCATION STORY
Wella is globally recognized as the number one professional company for Hair education. Our education, certifications, and personalized business support transform Hair professionals and their businesses into successful and demanded color destinations, enabling them to become active and valued within the creative #WellaFamily community.
THE ROLE
At Wella, Educators change the lives of Hairdressers. You are inspiring, influential and have strong commercial expertise. In this role, you will efficiently cover high potential customers with engaging Education on and offline. You will work in close collaboration with your Sales team to partner with and support customers through every step of their career, to become passionate advocates endorsing Wella Education, and strengthening the largest community of Hair professionals in the world. Why? Because these customers will reward us with their long-term loyalty and business growth, enabling you to achieve your career and business objectives.
YOUR KEY DELIVERABLES
1. Generate growth by efficiently delivering inspirational and value-adding Education across multiple touchpoints including in-salon, via Wella Studios/Training centers and virtually.
2. Gain new customers by inspiring and influencing hairdressers and cultivating strong relationships that make you the preferred partner over other manufacturers.
3. Build education reach and awareness through social media activations that empower community engagement.
4. Commit to invest in your Capability enabling you to perform with excellence as well as being the center of expertise for your Sales team.
YOUR CORE COMPETENCIES
* You have a proactive and personalized approach to In-Salon training, Collective seminars and Virtual Classroom, always inspiring professionals to maximize the opportunity each client brings.
* You have a strong ability to efficiently change behavior through education.
* You co-ride with your sales team, supporting them with new customer contacts, joint Gain visits and execute activities defined to reach Gain targets.
* You demonstrate fluent technical support in Customer and Sales meetings for all Initiatives and product launches.
* You drive consistent Color/Care/Education awareness, increased reach, and community-generated content for your local brand and education accounts as well as your own business social media account.
* You represent Education internally and externally as an influential and credible face to the industry.
YOUR PROFESSIONAL PROFILE
YOU ARE COLLABORATIVE
* You are in close collaboration with your sales team, demonstrating your presence to retain and support customers.
* You nurture and develop stylists/salon owners throughout their career.
* Credible connection with external partners including artists and influencers.
YOU ARE COMMITTED
* Leading by example, self-initiative and proactive, you are the perfect counterpart to support your sales colleagues.
* Methodological and strong ability to energize, engage and enable others who work around you.
YOU ARE CREATIVE
* Experience in demonstrating, training, presentation, and communication both on and offline to bring the core messages and education curriculum to life across all touchpoints.
YOU ARE COURAGEOUS
* Bring stylists/industry voice into multifunctional team meetings, trainings and can envision key stakeholders including area sales managers and regional leaders.
* Role modeling Education expertise when interacting externally and internally.
YOU ARE CONNECTED
* In-depth knowledge of Beauty/HD industry and local marketplace.
* Strong competitor awareness.
YOUR QUALIFICATIONS
* Valid Hairdresser/Cosmetology license with a minimum 2-year salon experience as a licensed stylist and a professional and influential image across social media channels.
* Excellent use of social media for customers and team communication (Instagram, TikTok, WhatsApp, Facebook).
* Self-management and ability to successfully plan own time/area/route.
* Structured, solution-oriented thinking with strong analytical and strategic abilities.
* Proficient with Microsoft Office Suite (Outlook, Word, PPT, Excel) and Apple (iPad/apps).
This role requires min. 60-80% travel time (incl. overnight travel) - Valid driver's license and ability to travel long distances.
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