Position: AdTech Architect
Employment Type: Contract, Full-time
Start: ASAP
Duration: 4 weeks initially
Location: London, UK | Hybrid
Languages: English
Company Overview:
Our client is a leading organisation at the forefront of digital advertising and retail media innovation. We are seeking a highly experienced AdTech Architect to lead the design and implementation of next-generation AdTech solutions. This role offers exposure to cutting-edge technologies, strategic business initiatives, and collaboration with senior stakeholders to shape the future of digital advertising.
Role Overview:
The AdTech Architect will play a critical role in developing scalable and high-performance AdTech architectures, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Data Management Platforms (DMPs), and Retail Media Networks (RMNs). The role requires expertise in programmatic advertising, AI-driven ad optimization, and privacy-compliant audience targeting. The successful candidate will influence strategic AdTech investments, data workflows, and marketing technology enablement while ensuring seamless integrations across platforms.
Key Responsibilities:
1. Solution Architecture & Design
o Design scalable AdTech solutions, including DSPs, SSPs, DMPs, and RMNs.
o Architect seamless integration between AdTech platforms, Customer Data Platforms (CDPs), and analytics systems.
o Enable audience segmentation, targeting, and personalization capabilities.
2. Ad Serving & Monetization
o Define ad-serving infrastructure, including real-time bidding (RTB), ad decisioning, and frequency capping.
o Optimize programmatic and direct ad monetization strategies.
o Implement header bidding, contextual targeting, and native advertising solutions.
3. Data & AI-Driven Advertising
o Develop data pipelines for first-party, second-party, and third-party data aggregation.
o Enable AI/ML-driven predictive analytics, lookalike modeling, and dynamic creative optimization (DCO).
o Ensure full compliance with GDPR, CCPA, and IAB Transparency & Consent Framework (TCF).
4. Integration & API Management
o Design and maintain APIs for ad inventory management, campaign setup, and reporting.
o Integrate third-party AdTech tools such as Google Ads, The Trade Desk, Xandr, and LiveRamp.
o Ensure interoperability across ad exchanges, media platforms, and marketing technology stacks.
5. Performance Optimization & Scalability
o Monitor and optimize ad performance (CTR, CPM, ROAS, LTV modeling).
o Scale infrastructure for high ad traffic volumes with low latency.
o Implement caching strategies, CDNs, and load balancing for improved ad delivery.
6. Compliance, Security & Privacy
o Implement fraud prevention, brand safety, and privacy-compliant audience targeting.
o Ensure adherence to IAB standards, MRC guidelines, and clean room technologies.
o Apply privacy-enhancing techniques such as Google Privacy Sandbox, Apple ATT, and UID 2.0.
7. Stakeholder Collaboration & Strategy
o Work with marketing executives, product managers, engineers, and data scientists to build AdTech capabilities.
o Align AdTech architecture with business goals, revenue strategies, and go-to-market plans.
o Present strategic insights and technical roadmaps to senior leadership and key stakeholders.
Key Skills & Experience:
* 10-15 years of experience in Martech/AdTech architecture.
* Deep knowledge of programmatic advertising, media buying platforms, and real-time bidding.
* Experience with DMPs, CDPs, and audience segmentation for ad targeting.
* Strong understanding of AI/ML-driven ad optimization, DCO, and predictive analytics.
* Hands-on expertise with Google Ads, The Trade Desk, Xandr, Criteo, LiveRamp, Amazon Advertising, Meta Ads.
* Knowledge of VAST, VPAID, MRAID, and OpenRTB protocols for display, video, and native ads.
* Cloud expertise in AWS, Azure, or Google Cloud for hosting AdTech solutions.
* Proficiency in Big Data tools (Spark, Hadoop, BigQuery, Snowflake, Databricks) for AdTech data processing.
* Experience in API development (RESTful, GraphQL) and ad server SDKs for mobile & CTV.
* Knowledge of GDPR, CCPA, and IAB Transparency & Consent Framework (TCF) compliance.
* Strong business acumen to align AdTech solutions with revenue goals and market trends.
* Exceptional communication and stakeholder engagement skills to work with clients, advertisers, and agencies.
* Problem-solving mindset with a strategic approach to architecture and integration challenges.
* Ability to collaborate across marketing, engineering, data, and product teams.
* Assertive, detail-oriented, and adaptable to a fast-paced environment.
Salary/Day rate: Up to £700GBP p/d (DOE, Inside IR35)
Location: London, UK | Hybrid #J-18808-Ljbffr