Job Title: Marketing Lead
Marketing Lead Job Description
About the Role
As a Marketing Lead at Despatch Cloud, you will play a vital role in driving our commercial team's success through a consultancy-driven approach. Your mission will be to establish our company as a go-to expert in order fulfilment and warehouse solutions through digital channels.
Key Responsibilities
• Paid Advertising Management: Collaborate with external consultants to execute and manage ad campaigns across Google Ads, LinkedIn, and Meta, focusing on maximising reach and performance.
• Content Creation & Strategy: Develop a content strategy aligned with market trends. Create engaging written content and collaborate with internal teams and consultants to produce effective digital assets.
• Website Development: Contribute to the development of a high-performing website that drives traffic and serves as a valuable resource for eCommerce fulfilment, with a focus on conversion optimisation.
• Marketing Assets: Collaborate with the design team to create compelling assets that support marketing and sales objectives.
• Event Coordination: Work with sales and product teams to organise online and in-person events that engage and educate our target audience.
• Email Marketing: Expand our email audience by crafting and distributing engaging content tailored to our ideal customer profile (ICP).
• Social Media: Support the development and execution of organic social media strategies across platforms, including LinkedIn, Instagram, Facebook, YouTube, and TikTok.
About You
• Experienced: You have a proven track record in marketing or brand development, ideally in SaaS or eCommerce.
• Goal-Oriented & Assertive: You're a hands-on problem solver comfortable with setting and achieving ambitious goals.
• Communicative & Influential: Your interpersonal skills allow you to engage with stakeholders at all levels.
• Organised & Efficient: You manage time and tasks effectively to ensure seamless execution.
• Flexible & Adaptive: You make decisions independently and know when to escalate issues if needed.
Bonus Points:
• Experience in B2B SaaS
• Deep understanding of the eCommerce landscape