An exciting opportunity awaits you to become the Head of Workout Content & Celebrity Talent at a trailblazing AI-powered fitness brand that is redefining the future of personalised training and interactive coaching. This revolutionary platform combines computer vision, 3D cameras, and connected weights to deliver a cutting-edge in-home fitness experience, featuring real-time form correction, rep counting, and AI-driven feedback.
This is an opportunity to work directly with Tier 1 celebrity athletes and Olympians, formulating elite workout programs that blend the latest in performance science and AI technology. You will curate and create world-class fitness content, source and manage top-tier talent, and test the AI-powered motion tracking system to ensure an unparalleled user experience.
This role is ideal for a fitness expert, coach, or trainer with a deep understanding of strength training combined with exceptional organisational skills and the ability to work at the intersection of fitness, technology, and content production.
The Role:
● Salary: Very Competitive
● Working Hours: 3 days a week
● Unlimited Holiday (self-directed time off)
Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.
Reporting to:
• The CPO
The Role...
1. Workout Content Development
* Design and develop structured workout programs, ranging from 10-minute express sessions to full 4-week structured plans across strength, yoga, boxing, dance, pilates, barre, and bodyweight training.
* Ensure each program is scientifically optimised and engaging, leveraging the expertise of world-class athletes and Olympians.
* Collaborate with trainers to incorporate cutting-edge sports science principles into training methodologies.
2. Talent Sourcing & Management
* Identify, recruit, and onboard elite fitness talent, including celebrity athletes, Olympians, and renowned trainers.
* Manage scheduling and coordination to maximise content production efficiency during studio filming sessions.
* In the near future, take ownership of talent negotiations and partnerships, securing deals with Tier 1 athletic and celebrity talent.
3. Content Production & Studio Oversight
* Plan and coordinate video shoots, ensuring the capture of 6-7 high-quality workouts per day.
* Work closely with the videography and editing teams to ensure all workout content aligns with brand guidelines and user experience expectations.
* Supervise the post-production process to ensure seamless editing and integration of AI-driven feedback into workouts.
4. AI & Product Testing
* Act as the bridge between the fitness and tech teams, testing motion tracking and providing critical feedback to improve accuracy and automated coaching responses.
* Conduct regular hands-on product testing, ensuring the form correction feedback is scientifically sound and engaging for users.
* Partner with the data science and product teams to optimise content for maximum engagement and retention.
5. Community Engagement & Coaching
* Lead interactive workout sessions, engaging users with an energetic, charismatic, and highly motivating coaching style.
* Create an immersive and compelling experience, making fitness education both fun and effective.
* Collaborate with marketing to create behind-the-scenes content, workout breakdowns, and athlete interviews to further engage the user community.
6. Strategy & Roadmap Contribution
* Work with the CPO and product team to shape the long-term content strategy and roadmap.
* Ensure workouts align with the company’s vision and user needs, continuously evolving based on user feedback and engagement data.
* Experiment with new training styles and interactive experiences, pushing the boundaries of AI-driven fitness coaching.
The Person...
* Extensive Experience in Athletics & Coaching – Background in strength training, yoga, dance, or boxing is essential.
* Engaging & Charismatic Personality – Ability to captivate and energise users during workouts.
* Strong Organisational & Leadership Skills – Experience managing high-profile talent, complex schedules, and large-scale video shoots.
* Comfortable in Front of the Camera – Confident in demonstrating and explaining technical movement execution.
* Data-Driven & Product-Minded – Ability to test and optimise AI motion tracking to enhance the user experience.
* Highly Adaptable & Detail-Oriented – Capable of working independently while coordinating across multiple teams.
* Tech-Savvy & Proficient in Digital Tools – Experience using Slack, Asana, Notion, Google Sheets, and project management platforms.
Nice to Have...
* Experience Developing Workout Content Strategies & Roadmaps
* Previous Work in a Tech-Enabled Fitness Startup
* Understanding of AI & Human-Computer Interaction
* Videography or Editing Experience
* Prior Experience Working with Motion Tracking Technology
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