Job Description
ProofID is a leading Identity and Access Management (IAM) specialist. With a global presence, UK HQ and offices in the US, we help organizations effectively manage their digital identities. Our extensive experience with top IAM software vendors enables us to deliver unmatched value as a trusted partner for identity management programs.
At ProofID, our mission is clear - we strive to provide pain-free, secure, and seamless digital user experiences for our clients. Whether it's addressing legacy systems, compliance issues, or M&A transitions, our team has the expertise to navigate complex projects and ensure smooth implementations.
With over 100 employees worldwide, we still maintain a close-knit culture. Join us at ProofID and be part of an exciting journey towards revolutionising identity management while working alongside world-leading customers.
Overview
The Campaign & Content Marketing Manager at ProofID is responsible for driving demand generation and brand awareness through strategic marketing campaigns and compelling content. This role is a critical part of the marketing team, ensuring ProofID’s messaging resonates with target audiences, supports lead generation, and drives pipeline growth. The ideal candidate is both a creative storyteller and a data-driven marketer who can develop, execute, and optimise multi-channel campaigns while producing high-quality content for various platforms.
Key Responsibilities:
1. Campaign Management & Demand Generation
* Plan, execute, and optimise multi-channel marketing campaigns (email, digital, LinkedIn sponsored ads, social) to drive lead generation and pipeline growth.
* Develop account-based marketing (ABM) strategies to engage key accounts in target vertical markets.
* Align campaigns with SDRs and sales teams, ensuring a seamless lead handoff process.
* Monitor and report on campaign performance, providing insights and recommendations for improvement.
2. Content Marketing & Thought Leadership
* Develop high-quality blogs, case studies and whitepapers that position ProofID as a thought leader in identity security.
* Create engaging content for website, social media, and email marketing, ensuring alignment with ProofID’s brand voice.
* Repurpose long-form content into social media snippets, video scripts, and sales enablement materials.
* Optimise content for SEO and conversion, working closely with the digital marketing team.
3. Email & Nurture Marketing
* Develop targeted email marketing sequences to nurture leads and drive conversions.
* Manage marketing automation workflows in HubSpot, ensuring the right messages reach the right audience at the right time.
* Collaborate with SDRs to create follow-up sequences for inbound and event-generated leads.
4. SDR Enablement & Sales Support
* Develop and maintain call scripts, objection handling guides, and outreach messaging for SDRs.
* Create email templates and sequences for SDR outreach, ensuring consistency in messaging.
* Work closely with SDRs to refine messaging based on performance and feedback.
* Provide training and resources to help SDRs improve engagement and conversion rates.
5. Partner & Event Support
* Support co-marketing initiatives with partners like SailPoint and Ping Identity, aligning messaging and joint campaign efforts.
* Assist in promoting and driving attendance for webinars, executive roundtables, and industry events.
* Work with the Field Marketing team to ensure event-generated leads are nurtured effectively.
Key Skills & Experience:
* 3+ years of experience in B2B marketing, preferably in a tech, cybersecurity, or SaaS environment.
* Strong background in campaign execution, content marketing, and lead generation.
* Proficiency in HubSpot (or similar CRM), LinkedIn Sales Navigator, and email automation tools.
* Excellent writing and storytelling skills with a clear understanding of B2B buyer journeys.
* Experience in SEO, LinkedIn advertising, and performance analytics.
* Ability to manage multiple projects and collaborate across teams in a fast-paced, growing company.
Our Values:
* WE DO GREAT WORK WE VALUE OUR CUSTOMERS
* WE SUPPORT OUR COLLEAGUES WE ARE CURIOUS
ProofID is an equal opportunity employer. We do not discriminate based on sex, gender identity, ethnicity, religion, sexual orientation,neurodiversity, disability or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
Requirements
ProofID is a leading Identity and Access Management (IAM) specialist. With a global presence, UK HQ and offices in the US, we help organizations effectively manage their digital identities. Our extensive experience with top IAM software vendors enables us to deliver unmatched value as a trusted partner for identity management programs. At ProofID, our mission is clear - we strive to provide pain-free, secure, and seamless digital user experiences for our clients. Whether it's addressing legacy systems, compliance issues, or M&A transitions, our team has the expertise to navigate complex projects and ensure smooth implementations. With over 100 employees worldwide, we still maintain a close-knit culture. Join us at ProofID and be part of an exciting journey towards revolutionising identity management while working alongside world-leading customers. Overview A Vendor Partner Manager at ProofID is responsible for managing and strengthening relationships with key technology partners like Ping Identity and SailPoint, ensuring that ProofID maximizes its position within these ecosystems. This role will focus on driving strategic alignment, securing partner resources, and supporting joint go-to-market initiatives. Key Responsibilities: Strategic Partner Relationship Management Act as the primary relationship owner for ProofID’s key vendor partnerships, ensuring strong collaboration and alignment with partner organizations. Develop and maintain a deep understanding of partner programs, incentives, and strategic priorities to maximize ProofID’s engagement. Advocate for ProofID within partner organizations, ensuring visibility and participation in key initiatives. Partner Program & Status Management Manage ProofID’s participation in vendor partner programs, ensuring compliance with requirements to maintain and enhance partner status (e.g., SailPoint MSP, Ping Identity Elite Partner). Manage compliance with achievement at the highest levels of the vendor programs Technical Delivery Achievement Sales Achievement Daily Administration of Vendor Programs Vendor Pipeline Management Facilitation of Sales Data and partner benefits between ProofID Sales, Marketing and Vendor Channel Management Facilitate interactions with vendors (calls, presentations, meetings, social gatherings) Identify and pursue opportunities for ProofID to gain additional certifications, specializations, or recognitions within partner ecosystems. Facilitate interaction with vendor product teams to participate in all existing and new product initiatives Participate with ProofID leadership in creating Performance tracking and reporting Vendor Programs ProofID Goals Vendor QBR’s Collaborate with ProofID Marketing on alignment with vendor demand generation programs Joint Go-to-Market Initiatives Work closely with the marketing team to develop and execute joint go-to-market plans with vendor partners. Identify and secure Market Development Funds (MDF) to support co-marketing efforts. Support joint sales initiatives, ensuring ProofID has access to partner sales teams, enablement resources, and co-selling opportunities. Market into Vendor(s): Participate with ProofID leadership in creating key ProofID vendor initiatives and messaging Alignment with vendor(s) own initiatives Tracking of key KPI’s associated with the specific messages and initiatives Collaborate with ProofID marketing to create collateral to support the messaging Create specific ongoing programs to support the dissemination of the messaging (i.e.. Vendor Newsletters, NPS) Field Marketing Collaborate with ProofID marketing to target field events jointly with the vendor Regional trade shows Regional thought leadership Track and Report on the influence and impact of Market into Vendor programs Pipeline Development & Sales Enablement Collaborate with ProofID’s sales team to ensure they are effectively leveraging vendor relationships for pipeline growth. Facilitate introductions, account mapping, and joint sales opportunities between ProofID and partner sales teams. Track and report on revenue influenced by vendor partnerships, ensuring alignment with ProofID’s sales goals. Performance Tracking & Reporting Measure the effectiveness of partner initiatives, tracking key metrics such as pipeline influence, deal registration, and MDF utilization. Provide regular updates to ProofID’s leadership on partnership performance and opportunities for growth. Work with finance and operations teams to ensure accurate tracking of partner-related revenue and incentives. Key Skills & Experience: Strong understanding of identity security and vendor ecosystems, particularly Ping Identity and SailPoint. 3-5 years’ experience in partner management, business development, or strategic alliances within a B2B technology environment. Highly organized and methodical Ability to build and maintain strong relationships with external stakeholders at all levels. Commercial acumen with the ability to align