Job Title: Senior CRM Executive Location: Cardiff / Hybrid Position Type: Full-Time, Permanent About the company: DragonBet is a dynamic and rapidly growing online gambling platform, committed to providing exceptional online sports betting and digital casino experiences to our users. With significant growth in the digital space over the last 18 months, including the launch of a new brand, we’re recruiting key positions to help us achieve ambitious growth targets in 2025. About the Role: We are seeking a highly skilled and motivated Senior CRM Executive to support our customer relationship management efforts, drive customer engagement, and enhance our customer journey across digital channels over both brands. This individual will play a key role in building and executing CRM strategies to increase customer loyalty, optimise retention, and support customer acquisition. The Senior CRM Executive will work closely with the CRM Manager and Marketing team to develop data-driven insights and personalise customer interactions at every touchpoint. Key Responsibilities: CRM Strategy Development: Develop and implement CRM strategies that align with business goals, focusing on customer segmentation, lifecycle management, and personalised engagement. Campaign Management: Plan, execute, and optimise end-to-end campaigns on our CRM platform Symplify, including email, Push, SMS, in-app notifications, and other direct communication channels to nurture and engage customers. Data Analysis & Reporting: Monitor and analyse customer data to assess campaign effectiveness, understand customer behaviour, and identify opportunities for improvement. Generate insights and present reports to stakeholders to inform business decisions. Customer Segmentation: Use data to create detailed customer segments and personas, ensuring tailored messaging and content delivery for each audience type. Process Improvement: Continuously improve CRM processes by testing new tools, exploring best practices, and integrating feedback to optimise performance and operational efficiency. Customer Journey Optimisation: Map and analyse the customer journey to identify pain points and implement solutions that improve customer satisfaction and retention. Compliance and Data Security: Ensure all CRM activities are compliant adhere to gambling commission regulations and best practices for data security Qualifications: Education: Bachelor’s degree in marketing, Business, Data Analytics, or a related field. A master’s degree is a plus. Experience: Minimum of 2 years in a CRM, customer engagement, or digital marketing role Technical Skills: Proficiency in CRM tools (Salesforce, HubSpot, Zoho, or similar). Design skills desirable (photoshop, canva, adobe suite) Familiarity with marketing automation platforms. Strong analytical skills and experience with data visualization and reporting tools (Google Analytics, Tableau, or Power BI). Knowledge of HTML/CSS for email customisation is a plus. Soft Skills: Excellent communication and interpersonal skills. Strong project management and organisational abilities. A customer-centric mindset with a passion for enhancing the customer experience. What We Offer: Competitive salary and benefits (£28K - £30K) Professional development opportunities A collaborative and innovative work environment Opportunities for career advancement Social events 28 Days Annual Leave Bank Holiday Contribution to pension plans To Apply: Submit your resume and a covering letter detailing your experience and suitability for the role to Marketingdragonbet.co.uk