To develop and deliver high quality, responsive and cost effective services in line with the requirements of Key stakeholders, the Trust strategic direction, and the Directorates Annual Service Plan. To provide and develop a working environment and open culture which fosters high morale and commitment among staff and promotes their wellbeing, professional and personal development. To support the Directorate senior management team in the planning, development, provision and review of the Directorate services To ensure the delivery of excellent, patient focused and cost effective services in line with the Trusts Strategic Direction and Service Plans and responsive to the needs of patients carers, General Practitioners and the PCTs To provide professional operational leadership for the service within the Directorate to promote the delivery of high quality, cost effective services To set and review standards of service continuously, in line with the local modernisation targets, the NHS Plan, local contractual requirements, activity and financial targets Within area of responsibility ensure that the Directorate meets its agreed annual financial activity and other performance targets