Senior Medical Copywriter
location: Remote and 1 day a week in Tag London, Poland street office.
Reports to: Global Creative Partner, EMEA
Why choose Tag?
We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.
We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.
In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.
Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.
dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.
Requirements of the role:
As a Medical Copywriter you’ll be responsible for navigating and deciphering scientific language and translating this into compelling, emotive copy for a range of professional medical audiences. You will have strong scientific knowledge and be confident communicating with clients that have medical experience and backgrounds.
You will need to have an active interest in healthcare marketing, trends, competitor landscape with and able to deliver commercially focused creative work to the highest standard. Projects will span Oral Health, Pain, Respiratory and Wellness categories, with output ranging from Digital and social media channels, EDA’s, Portal content and email comms.
We’re looking for a self-starter, someone who wants to be involved in defining the brief, working directly with Haleon’s Expert category stakeholders and closely with the design teams across a multitude of projects. You’ll be happy managing your time, communicating with the team and your client’s expectations and deadlines.
Key responsibilities:
* Interpret scientific data relating to a product and translate this information into the context of compelling promotional stories
* Inform colleagues of the science behind products, and be able to contribute towards medical-related discussions with clients
* Comfortably write persuasive copy of all lengths
* Find stories in data and tell those stories in everyday language
* Guide channel, message and tone-appropriate copy for all audiences and media types, from conception to completion
* Confidently present work to clients and colleagues
* Work alongside designers and Project Management to inform the creation of engaging and accurate visual presentations
Skills and Experience required:
* At least 5-7 years of experience in medical copywriting, in the healthcare marketing and communications sector
* Bachelor's degree or equivalent in a scientific field (biology, medicine) and/or communications
* Proficiency in all Microsoft products
* Professional attitude in interactions with co-workers and clients; must be team-oriented
* Good organisational and superior attention to details
* Excellent interpersonal and communication skills, both oral and written
* Must be a self-starting, independent and innovative individual capable of looking at old problems in new ways
* Possess an understanding of product lines, their features and benefits, marketing objectives, and the competitive environment in order to contribute significantly to the creative team
* English mother tongue or strong writing fluency in English
Measures of Performance:
Quality of copy output
Time management on projects
Reputation with internal team
High customer satisfaction scores