Multi Brand Business Manager
ABOUT ELC / BRAND
At Estée Lauder Companies, we offer our consumers all core Estée Lauder Companies brands including Clinique, Estée Lauder, Jo Malone London, M·A·C, Tom Ford Beauty and many more. Our teams represent the very best of Estée Lauder Companies with our award-winning premium beauty products and consumer-first mindset.
Our Estée Lauder brands are now coming to Sephora UK, and we are looking for exceptional individuals to join the team.
At Sephora, “we believe beauty is for each person to define and ours to celebrate. Together, we support and encourage bold choices in beauty—and in life. Our purpose is to inspire fearlessness.”
A Multi Brand Retail Manager will work across multiple categories in supporting the multi-Brand teams to adapt the seasonal trends across Estée Lauder’s diverse portfolio of brands. We are looking for a dynamic and inspirational Retail Manager to lead, coach and develop our team of Sales Advisors to achieve sales, customer service and operational targets. You will have total accountability for creating and executing an agile business plan to recruit and retain customers through strategic targeting, impactful in-store events, exceptional customer relationship management and the leadership of a high performing team. With your passion for people, our brands, and products, you will ensure that each customer has a unique and inspirational in-store experience which educates, inspires, and delights them. While working with the rest of your dynamic team and coaching them to reach their full potential, this could be the perfect role for you and the first step towards a long-term fulfilling career with a leader in prestige beauty.
POSITION SUMMARY
This role requires an all-rounder and a well-seasoned leader with experience of managing a large team. You will be able to manage numerous stakeholders with conflicting priorities and be able to make sound business decisions that reflect the Multi Brand concept. You will give excellent feedback to the Multi Brand project team, recognize challenges, and initiate resolutions. You will work across multiple categories and support the Multi-Brand teams to adapt the seasonal trends across Estée Lauder’s diverse portfolio of brands. As a Multi-Brand Business Manager, you will be responsible for driving the business and achieving KPIs, creating and executing events to reward and recruit new consumers. You will ensure the Multi Brand Assistant Business Manager and team leverage social media to create, advertise and execute Multi-branded events. Your role will require ensuring unbiased, engaging customer service, event execution and sales, achieved through exceptional communication skills, trend spotting, social media upkeep and artistic abilities.
WHAT THIS ROLE DOES
Sales and Service
* Review and communicate Multi Brand targets, ensuring the cascade to all team members.
* Ensure the Multi Brand sales goals and KPIs are met.
* In collaboration with the management team, ensure the Multi Brand marketing calendar is executed with excellence – develop and execute in-store events plan, aligned to Brands and Retailer activity.
* Ensure the management team act as Ambassadors for the Multi-Brand Vision – leading the way to ensure this is represented and brought to life.
* Understand the MB consumer journey and ensure the MB team executes at all times.
* Understand each Brand's nuances to deliver each Brand service (either full service or hero service) and sales expectations.
* Help and support team members in understanding all additional sales avenues i.e. eventing, Omni and digital channels, etc.
* Ensure digital tools and resources available are used to upskill teams.
* Act as a role model for the team in all aspects of sales and service, creating a zero consumer complaints mindset and a surprise and delight culture.
* Lead the management team in effectively coaching and providing feedback to the team on consumer service, sales techniques and product knowledge to drive performance.
* Implement a Multi Brand consumer recruitment and retention strategy to grow a loyal customer base.
* Ensure the team are planning and executing events driving awareness, retail sales and recruiting new consumers to the Multi Brand concept.
* Ensure all refunds and complaints are handled in line with Company guidelines and to a mutually satisfactory conclusion.
Team Management
* Demonstrate ELC leadership qualities, acting as a Multi-Brand Ambassador always.
* Ensure the recruitment, induction, development and retention of a high calibre team, in line with Company Procedures.
* Ensure all individuals are aware of Company standards, Policies and Procedures that relate to their role.
* Working with the wider ELC team, identify and manage Talent effectively ensuring retention and succession of critical roles.
* Develop talent and capabilities of the team, promoting a culture of development by acting as a role model, coaching and developing to maximise potential.
* Conduct performance reviews with the team, in line with Company guidelines, to identify strengths and development needs taking appropriate action to support development or below standard performance.
* Ensure absence is managed timely and appropriately, and in accordance with the Company Attendance Policy.
* Lead and inspire the team to achieve and maintain the required standard of conduct and job performance.
* Identify skills gaps and training needs of the management team, ensuring training is received utilizing existing Company tools effectively.
* Inspire and communicate effectively with the team creating a culture of high engagement.
* Execute with confidence HR procedures and protocols up to and including note taking and investigations.
* Develop strong working relationships with store management to support the multi-brand vision and operational support and feedback in the absence of the multi-brand manager.
* Carry out regular reviews of Multi Brand rotas to ensure that staffing levels in all areas are in line with Brands FTE investment and consumer demand to meet expected service levels.
* Help and support the team to deliver excellent retail standards at all times (product, housekeeping, displays, messaging, pricing).
* Maintain testers and hygiene stocks and communicate any low stocks and particularly out-of-stocks for saleable lines.
* Replace any broken or damaged products managing all RGAs (authorised by the ELC BM).
* Maintain counters; ensure they are correctly merchandised and fully stocked.
* Ensure correct storage in all stock holding areas to prevent damage to & loss of products.
* Minimise stock loss by supporting the team to comply with all company Security Policies and Procedures.
* Support the team in working effectively in line with all Company and Retailer Health and Safety Policies and Procedures.
* Ensure personal awareness of Health & Safety responsibilities in all areas of operational activity and advise the team of their responsibilities.
Commerciality
* Maximise sales performance by utilising all commercial reports available before making commercial decisions.
* Keep up to date with competitor activity, industry knowledge and missed opportunities.
* Ensure daily replenishment is managed effectively, taking appropriate action where necessary.
* Effectively plan for and ensure promotions and discounts are actioned in line with Company guidelines.
* Respond to business trends and external factors to recommend changes needed to capitalize on opportunities to maximize sales.
Essential Person Specification
* Beauty Obsessed. Passionate about beauty, events, social media and keeps up to date with the industry.
* Passionate about creating meaningful relationships and providing amazing customer experience with a desire to make an impact.
* Agile and flexible, multi-tasker.
* Resilient.
* Experienced in change management.
* Empowering leadership style – encouraging others to take ownership and accountability.
* Confident communicator – team, brands, project team, retailer, ASEM.
* Able to give balanced feedback and ask for resources if needed.
* Strong commercial acumen.
* Socially driven & digitally savvy.
* Creative and ideas driven.
* Target driven.
* Empathetic and able to connect instantly with a range of people.
* Collaborative.
* Inspiring, proactive, engaging and approachable.
Qualifications
Compensation and Benefits
Competitive industry salary.
Commission scheme eligibility.
Annual Leave & Family Leave.
Product discount/Staff Product Concession monthly credit spend allowance.
Mental Health Wellbeing Initiatives.
Benefits platform with exclusive discounts and offers.
Work Life Connections – Employee Assistance Programme.
Extensive Training & development offering.
I,D&E STATEMENT
The Estée Lauder Companies’ collective vision is to be the most inclusive and diverse beauty company in the world, and to be both the employer of choice for diverse talent and the brand of choice for our global consumers.
We are a people first company, respecting and caring for our employees, communities, and consumers. With consumers in approximately 150 countries and territories, and 70 languages at the point of sale in the UK & Ireland, it is essential that we continue to have a diverse workforce that understands local relevance and the changing beauty needs of all our global consumers.
Job: Retail - Store
Primary Location: Europe, Middle East, Africa-GB-ENG-Birmingham
Job Type: Standard
Schedule: Full-time
Shift: Variable
Job Number: 2413191
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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