Free Game and Loyalty Lead (Fixed-Term Contract)
Location: Sunderland or Gibraltar (Hybrid)
Contract: 6 month'sFixed-term
Are you passionate about player engagement, rewards, and creating unforgettable experiences? We’re on the lookout for a Free Game and Loyalty Lead to drive the performance of tombola’s flagship free games and loyalty initiatives. This is a fantastic opportunity to shape one of our most iconic player propositions during an exciting phase of growth and innovation.
What You’ll Be Doing
As Free Game and Loyalty Lead, you’ll play a key role in growing engagement and retention across our player base. You’ll own the strategy, performance, and evolution of our free games and loyalty mechanics, working closely with cross-functional teams to deliver best-in-class customer experiences.
Lead and optimise tombola’s free game and loyalty proposition
Define key success metrics and KPIs to track impact and performance
Collaborate with product, design, data, CRM and content teams to deliver engaging features and campaigns
Own the strategic roadmap and identify areas for improvement and innovation
Conduct player research and analyse behaviours to continuously improve loyalty and value
Ensure alignment with compliance and responsible gambling standards
Deliver insights and recommendations to senior stakeholders
What We’re Looking For
Proven experience in product or marketing roles related to player engagement, loyalty, or gamification
Strong commercial mindset—comfortable working with data to drive decisions
Experience working in a cross-functional environment with product, design, and CRM teams
Excellent project management skills with the ability to prioritise and deliver at pace
A customer-obsessed mindset and passion for continuous improvement
Confident communicator with strong stakeholder management skills
Bonus Points If You Have:
Experience in online gaming, gambling, or mobile apps
Familiarity with segmentation, personalisation, or loyalty mechanics
A love for games and player-centric experiences
Why Join tombola?
We’re proud to do things differently at tombola. From our unique in-house development teams to our dedication to safer gambling and player wellbeing, we’re committed to creating a brilliant place to work and play.
Competitive salary and benefits
Private healthcare
Free breakfast and lunches in the office
Quarterly bonus opportunities
tombola merch & perks
Hybrid working model
Ready to Make an Impact?
If you're passionate about loyalty, love data-driven decision making, and want to join a team where your ideas really matter—we’d love to hear from you. This is a fixed-term contract, perfect for someone who’s ready to dive in and make a difference from day one.
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