This is a key opportunity for an ambitious professional with a strong grasp of marketing fundamentals, lead generation, and digital marketing to stretch their entrepreneurial and leadership side. This role will be responsible for designing and executing high-impact sponsorship marketing campaigns, generating quality sponsorship leads, and working in partnership with the sponsorship team to nurture and convert them.
Candidates need to be hands-on, enthusiastic, ambitious, adaptable, and quick-thinking, with a strong work ethic. This role will work across several fast-scaling events and will build out both an ABM and wider strategy for key partnership segments. In this fast-paced environment, strong interpersonal skills and a positive, proactive attitude are a must, along with a background in copywriting, digital marketing, and social media engagement.
KEY RESPONSIBILITIES:
* Response Analysis & Strategy Formulation
* Lead Generation: Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
* Lead Conversion: Work with the sponsorship team on nurturing campaigns that will warm and convert leads down the funnel.
* Event Budget Management: Creating a budget for the partnership marketing campaign, with clear ROI expectations from the spend.
* Stakeholder & Media Partnership Management: Continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business.
* Site Management / SEO/PPC & SEM: Create engaging sponsorship marketing messaging and materials to improve inbound traffic to the sponsorship pages, alongside creating, monitoring, and optimizing PPC campaigns.
* Database Management: Utilize CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.
* Cross Department Collaboration: Work closely with internal teams, plus external web developers, designers, and other external teams.
* Copywriting and Content: Create dynamic and exciting copy for all marketing material, with a creative approach to design.
* Social Media & Community: Maintain customer engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content.
* Line Management & Leadership: No current direct reports, but there is an expectation to contribute to team training schedules and oversee campaign performance and lead on strategy with the production department.
QUALIFICATIONS AND SKILLS:
* Great communication skills both written and verbal.
* Ability to write engaging, customer-centric marketing copy across several industries.
* Highly organized, methodical, and process-driven with a high level of attention to detail.
* Expert in successful negotiation tactics with senior media individuals.
* Track record of delivering campaigns/projects to deadline and budget.
* Results-driven – focused on achieving growth plans, with a solutions-focused approach to getting there.
* Confidence in marketing strategy, growth planning, and multi-channel execution.
* Very strong interpersonal skills - ability to engage and influence a range of people and characters.
* English fluency; UK-based essential.
We look forward to receiving your application. If you have any questions or require any adjustments, please contact us at HR@kisacoresearch.com.
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