GLOBAL MEDIA MANAGER, MEDIA PLANNING, LONDON
Company: EssenceMediacom
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation, and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfill their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US $21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.
Reports to: Regional Account Director
The Role: Media Manager at Mars Pet Nutrition
This role is to work on Mars Nutrition Europe within the Firestarter (Test&Learn) Team for 8+ Mars Petcare brands across 10 markets.
Firestarter is the European Test&Learn Programme for Mars Pet Nutrition Europe. Established in 2021, the programme has rapidly become the engine to fuel media strategy, planning, buying, and reporting. With the core Firestarter team sitting between Strategy, Deployment, and Activation, they are critical to ensuring Mars Europe is at the forefront of innovation and scaling learnings into best practice recommendations.
The Media Manager will work closely with EssenceMediacom’s ICP Strategy Leads who define the strategy for the brands, craft this into exciting testing plans with the support of wider Mars and Agency stakeholders. In turn, this will be translated into in-year briefing in which the Media Manager will work with both the Deployment (DT) and Activation Teams to turn ambitions into action.
We are looking for a Manager who has experience across all media channels, particularly TV and Online Video, which are the key growth drivers for the Mars business. You should have some experience in test&learn and be comfortable interpreting data and understanding measurement requirements. You’ll have a genuine interest in innovation and a desire to bring new ideas to a global brand. It’s critical that the Manager is able to manage multiple stakeholders simultaneously and provide clear guidance to all teams.
This candidate is to support the Regional Account Director (RAD) facing off to the Strategy, Deployment & CMI (Measurement) Leads on a regional level. The Manager will be the orchestrator for the Firestarter Programme, participating in multiple workstreams that push forward the Agency and Mars businesses.
The Manager will be responsible for managing 1X Executive to coordinate the testing processes from ideation, briefing, execution to reporting with in-house and external delivery teams for the clients in each market.
Key Tasks
Geo Scope: Europe (10 Markets)
Client Management:
1. Become the point-person for test&learn within the agency team, supported by the RAD
2. Co-lead JBP and New Partner workstreams alongside Agency and Mars counterparts
3. Participate in calls and meetings with clients to understand their brands' objectives, and discuss performance and future testing strategies
4. Support in the delivery of testing analysis and insights
5. Work closely with the Mars Audience Manager to build 1PD, 2PD, and 3PD testing ideas
6. Collaborate closely with Mars CMI to report on Sales Lift Study results and learnings
7. Be the gatekeeper and instigator of ways of working for testing, ensuring all stakeholders adhere to the SLAs
Agency Management:
1. Working closely alongside the Regional Account Director, help manage external partnering agencies to harmonise testing plans
2. Engage with other agencies to utilise their buying expertise and bolster testing strategies for the Mars clients
3. Align reporting and tracking requirements to collectively meet the set KPIs
Test Planning:
1. Work with Strategists to translate strategy and comms plans into annual testing ambitions
2. Support Focus Area Leads to prepare and manage Focus Area Testing Roadmaps
3. Meet existing media owners to discuss innovative ideas and prepare proposals for Mars
4. Assist in vetting potential new media partners and blend testing plans with the Focus Area Roadmaps
5. Oversee critical test briefing, planning, and reporting
6. Interrogate historic & new test performance data (where available) to determine outcomes and build recommendations
7. Working closely with the RAD to manage JBP partners and allocate opportunities that arise from the Global contracts
8. Be closely aligned with the latest Brand Safety rulings to understand implications on testing
9. Become the go-to person for Firestarter within EssenceMediacom for Mars Pet Nutrition Europe
Reporting & Optimisation:
1. Work with the buying teams, Planners, and Media Executive to interpret test results and translate into reporting templates
2. Generate key charts/slides which demonstrate performance, test learnings, and next steps
3. Identify test learnings over time and build compelling narratives to present to Mars stakeholders
4. Ensure strong commentary that gives insight and action (not just saying what the result/trend is)
5. Oversee reporting trackers and ensure the Media Executive is keeping information up to date
Team Management:
1. Support RAD in building the team spirit and monitor and develop team members in their role
2. Manage the Exec to ensure trackers are updated and templates are being adhered to
3. Collaborate with partnering agencies to ensure the infrastructure is effective and continuously adhered to
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