Job Description
Job Title: Channel Marketing Manager
Location: Kings Cross – 3 days per week
Remuneration: Hourly rate starting at £54.81
Contract Details: Temporary contract for 12 months
Responsibilities:
* Deliver marketing campaigns and programmes to drive leads and conversion of B2B customers through various partners such as Resellers, Service and Solution partners, Technology partners, and Independent Software Vendors (ISVs).
* Create and manage co-marketing campaigns, programmes, and contests, as well as tradeshows and customer events.
* Navigating a matrix environment and influencing at all levels, both internally and externally.
* Build, manage, measure and refine marketing strategies, programmes, and campaigns to drive impact and results across the sales funnel for the B2B Commercial Sales team.
* Monitor and manage budgets for all marketing deliverables and provide strategic forecasting.
* Develop detailed analysis, plans, milestones, deliverables, and overall status updates for all campaigns and programmes.
* Ensure accurate tracking and reporting of programmes, campaigns, and leads through appropriate tagging in SFDC.
* Effectively communicate impact, challenges, roadblocks, and insights to relevant stakeholders.
* Collaborate with cross-functional teams and represent the needs of the commercial sales team and their customers.
* Evaluate programme and campaign performance and present ROI analysis to management.
* Conduct ongoing research on strengths, opportunities, and competitor analysis.
* Manage contractors and 3rd party vendors as needed.
* Experience in marketing enterprise hardware and software through channel partners or direct sales teams.
* Proven track record in designing and implementing successful marketing strategies aligned with brand and sales goals.
* Demonstrable experience in project management, marketing communications, content strategy development, or digital marketing.
* Strong stakeholder management skills with the ability to build relationships at all levels.
* Project and programme management experience, with the ability to multitask and lead multiple projects simultaneously.
* Availability for occasional travel (approximately 30% of the time).
If you are a passionate marketer with experience in B2B ecosystem and channel marketing, our client has an exciting opportunity for you. As a Channel Marketing Manager, you will play a crucial role in driving B2B customer acquisition and conversion through partners. Join their team and make a significant impact on their marketing strategies and campaigns. With a highly skilled team and an excellent company culture, our client offers an environment where you can thrive and grow.
Apply now and take the next step in your marketing career!
Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.